DURHAM, N.C., July 13, 2016 /PRNewswire/ -- The Guess Corporation launched its real estate marketing unit, The Guess Private Realty Company. The Guess Private Realty Company was setup to partner with residential real estate brokers to aid in their marketing efforts to sell large estate homes. The company requires the home values to be a minimum of $5 million.
Real estate brokers retain responsibility for selling the property while The Guess Private Realty Company provides an extensive marketing package that includes a mini-movie feature film produced for the home, a customized website, an around the clock sales concierge, private home receptions, staging and a private sale showcase. The company stands behind its marketing by guaranteeing a sale of the property at or below the asking price or the marketing services are free. The Guess Private Realty Company expects to provide marketing for 1,000 homes over the next 12 months, there are over 3,000 homes on the market that meet its criterion. Mini-movie feature films are the most important part of the marketing packages as they have a history of boosting offers for homes on the market. The films include a story-line such as a couple being engaged in the house or a family gathering for a reunion. The Guess Private Realty Company also provides marketing to developers that are looking to promote and sell their inventory.
The Guess Corporation is a conglomerate based in Durham, North Carolina and is currently privately-held. The company began as a luxury goods holding company in 2012 with a focus on diamonds. Since that time, the company has expanded to many businesses including art brokerage, lumber brokerage and luxury real estate development and construction. The company has over 80 subsidiaries and employs over 130 employees across the country and it is expected to generate over $250 million in revenue for 2016. Recently, the company announced its plans to develop a multi-billion dollar National Security Park in Greensboro, North Carolina.