The GUESS Foundation Supports Peace Over Violence for Denim Day 2015
LOS ANGELES, April 22, 2015 /PRNewswire/ -- GUESS, the global lifestyle brand famous for its iconic ad campaigns and trend setting denim, is proud to support for the second year, Los Angeles based nonprofit organization, Peace Over Violence in its mission to end sexual, domestic and interpersonal violence.
GUESS is thrilled to expand their reach to all of North America as well as adding all Marciano stores to the retail roster participating in these philanthropic efforts while continuing to promote Denim Day within the GUESS, GUESS Factory, and G by GUESS brands with a chain-wide in-store, digital and online marketing campaign. It is the GUESS Foundation's mission to encourage men and women everywhere to wear jeans on April 29, 2015 and take a stand against violence. GUESS will promote Peace Over Violence's Denim Day messaging in storefront windows and in-store signage all around the world, email marketing, mobile marketing and social media posts.
In honor of Denim Day 2015, the GUESS Foundation will donate $2 for every pair of jeans and select accessories sold including a watch, jewelry, shoes, fragrance, handbag and eyewear to Peace Over Violence starting Monday, April 20th through Wednesday, April 29th. With this donation, the GUESS Foundation is privileged to provide victims with hotline crisis counseling, therapy sessions with licensed counselors, sexual abuse response teams to accompany rape survivors to hospitals and high school educational series on teen dating and violence prevention. In addition, volunteer training sessions will be given to crisis intervention specialists and legal advocacy services will be given to survivors.
About GUESS?, Inc.
Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand. Today GUESS designs, markets and distributes full collections of women's, men's and children's apparel as well as accessories. Throughout the years, the GUESS image has been portrayed in unforgettable, innovative campaigns that have made the brand a household name. GUESS is distributed throughout the United States and Canada in fine department and specialty stores, its retail and factory stores, and on its online store GUESS.com. GUESS has licensees and distributors in South America, Europe, Asia, Africa, Australia and the Middle East. In addition to shopping online, you can find more information about GUESS at GUESS.com.
About the GUESS Foundation
Founded in 1994, the GUESS Foundation supports a wide range of causes whose messages promote nonviolence, tolerance, and equality to achieve social change. Leveraging our brand image of a strong, confident, empowered individual in a global landscape, we believe that every person deserves an equal chance to live the life he or she desires.
About Peace Over Violence
Founded in 1971, Peace Over Violence (peaceoverviolence.org) is a sexual and domestic violence, stalking, child abuse and youth violence prevention center headquartered in Los Angeles and dedicated to building healthy relationships, families and communities free from sexual, domestic and interpersonal violence.
About Denim Day
For the past 16 years, Peace Over Violence has run the Denim Day campaign on a Wednesday in April, Sexual Assault Awareness Month. The campaign was originally triggered by a ruling by the Italian Supreme Court where a rape conviction was overturned because the justices felt that since the victim was wearing tight jeans she must have helped her rapist remove her jeans, thereby implying consent. The following day, the women in the Italian Parliament came to work wearing jeans in solidarity with the victim. Peace Over Violence developed the Denim Day campaign in response to this case and the activism surrounding it. Since then, Denim day has evolved into a global movement, and wearing jeans on Denim Day has become a symbol of protest against erroneous and destructive attitudes about sexual assault. In 2014, over 10 million participants were reached. For more information on the campaign and to register your participation, visit denimdayinfo.org.
SOURCE GUESS?, Inc.
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