The Hain Celestial Group and The New York Knicks Form a Winning Marketing Partnership

NEW YORK, April 13, 2011 /PRNewswire/ -- The Hain Celestial Group, Inc. (NASDAQ:  HAIN) and The New York Knickerbockers have teamed up for a new multi-year marketing partnership to promote healthy snacks to Knicks' fans as they watch their favorite team in action at Madison Square Garden (NASDAQ:  MSG). As a leading marketer of natural and organic food and personal care products in North America and Europe, Hain Celestial brands include Terra Chips® and Sensible Portions® Straws and Chips. Both brands will be a prominent part of a marketing partnership activated at Knicks games and in-arena at The Garden.

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"We are excited to be partnering with the Knicks on a new multi-year marketing partnership," stated Irwin Simon, President and Chief Executive Officer of Hain Celestial.  "Our products help people to live A Healthy Way of Life™ and sports are a great way to stay fit," he continued.  "Madison Square Garden is the preeminent sports arena in the world and we are proud to promote our products at its events," concluded Irwin Simon.

Hain Celestial has been a Madison Square Garden marketing partner since 2006, the company's new deal with the Knicks will begin with the 2011-12 season and includes branding on in-arena LED signage and promotion of the Knicks City Dancers on GardenVision, the center-hung scoreboard, during home games at The Garden. The marketing partnership also includes exit sampling at select Knicks games and opportunity to provide special offers on Hain Celestial products to Knicks fans.  

"Hain Celestial has been a great marketing partner of Madison Square Garden for the past five years, and we are thrilled that they have now chosen to focus much of their marketing and activation efforts around the Knicks', joining a powerful line-up of industry-leading brands that already support the team," said Greg Economou, executive vice president, revenue performance, MSG Sports. "Needless to say, we are excited to continue our relationship with Hain Celestial with a new focus on promoting their healthy snacks to Knicks fans at The Garden."

The Hain Celestial Group (NASDAQ: HAIN), headquartered in Melville, NY, is a leading natural and organic products company in North America and Europe. Hain Celestial participates in many natural categories with well-known brands that include Celestial Seasonings®, Earth's Best®, Terra®, Garden of Eatin'®, Sensible Portions®, Health Valley®, Arrowhead Mills®, MaraNatha®, SunSpire®, DeBoles®, Gluten Free Café™, Hain Pure Foods®, Hollywood®, Spectrum Naturals®, Spectrum Essentials®, Walnut Acres Organic®, Imagine®, Almond Dream®, Rice Dream®, Soy Dream®, WestSoy®, The Greek Gods®, Ethnic Gourmet®, Yves Veggie Cuisine®, Granose®, Realeat®, Linda McCartney®, Daily Bread™, Lima®, Danival®, GG UniqueFiber™, Grains Noirs®, Natumi®, JASON®, Zia® Natural Skincare, Avalon Organics®, Alba Botanica®, Queen Helene®, Tushies®, TenderCare® and Martha Stewart Clean™.  Hain Celestial has been providing "A Healthy Way of Life™" since 1993.  For more information, visit www.hain-celestial.com.

The NBA's New York Knickerbockers basketball team, in its 65th year of operation is part of Madison Square Garden, a fully-integrated sports, entertainment and media business. The company is comprised of three business segments: MSG Sports, MSG Entertainment and MSG Media, which are strategically aligned to work together to drive MSG's overall business, which is built on a foundation of iconic venues and compelling content that MSG creates, produces, presents and/or distributes through its programming networks and other media assets. MSG Sports consists of owning and operating sports franchises, including the New York Knicks (NBA), the New York Rangers (NHL), the New York Liberty (WNBA), and the Connecticut Whale (AHL). MSG Sports also features other sports properties, including the presentation of a wide variety of live sporting events including professional boxing, college basketball, track and field and tennis. MSG Entertainment is one of the country's leaders in live entertainment. MSG Entertainment creates, produces and/or presents a variety of live productions, including the Radio City Christmas Spectacular featuring the Radio City Rockettes. MSG Entertainment also prese hosts other live entertainment events such as concerts, family shows and special events in MSG's diverse collection of venues. These venues include Madison Square Garden, Radio City Music Hall, the Theater at Madison Square Garden, the Beacon Theatre, the Chicago Theatre and the Wang Theatre. MSG Media is a leader in production and content development for multiple distribution platforms, including content originating from MSG's venues. MSG Media consists of the MSG Networks (MSG, MSG Plus, MSG HD and MSG Plus HD) regional sports networks and the Fuse Networks (Fuse and Fuse HD) a national television network dedicated to music. MSG Media is also responsible for managing interactive initiatives across all business segments. More information is available at www.msg.com.

SOURCE The Hain Celestial Group, Inc.