NEW YORK, June 21 /PRNewswire/ -- The Halo Group, a marketing communications and branding agency, announced today that Lara Cohn has joined the agency as Vice President/Director of Public Relations. In her position, Cohn will be responsible for the internal and external development of public relations and corporate communication strategic programs and tactical plans for Halo and its clients.
"Lara rounds out Halo's communications efforts with her proven track record of developing and executing high-impact PR programs," said Linda Passante, CEO of The Halo Group. "She will be an integral member of our collaborative roundtable team of experts, providing clients another key perspective in the communications mix."
Prior to joining The Halo Group, Cohn held senior-level positions developing and managing brand-building campaigns at public relations agencies including HealthStar Public Relations, Zeno Group, Steele Rose Communications, MWW Group, DeVries Public Relations and The Lippin Group. A 15-year New York PR industry veteran, Cohn has created worldwide publicity and billions of gross media impressions for a roster of iconic brands including GlaxoSmithKline's weight-loss aid alli, Procter & Gamble's Pantene, Noxzema and Old Spice, Reckitt Benckiser, American Red Cross and PetSmart. Cohn began her career managing publicity for the world-renowned Macy's Thanksgiving Day Parade.
"It is a privilege to join this accomplished group of practitioners who are the best in their fields," said Cohn. "I look forward to playing a crucial role in the agency's development and delivering outstanding results for our clients."
Cohn has been honored with numerous industry accolades including SABRE Awards, Big Apple Awards, Communicator Awards, Mercury Excellence Awards, PRNews 15-to-Watch and three Silver Anvils. She holds a journalism degree from Lehigh University.
About The Halo Group, Inc.
Founded in 1994, The Halo Group is an independent marketing communications and branding agency, specializing in the education, financial, travel/tourism and consumer products industries. Halo brings together a roundtable of seasoned marketing, branding, creative, traditional, digital and mobile advertising, public relations and social media experts to work with a select group of international clients. Halo has been honored with more than 250 industry awards. Visit www.thehalogroup.net for more information.
SOURCE The Halo Group