The Hefty® Brand Brings Strength and Sweetness to Trash Day with New Hefty® Ultra Strong™ Trash Bags with Fabuloso® Watermelon Scent

The watermelon collection brings a fresh and fruity scent to trash duty and features the Hefty^® brand's first-ever pink trash bag

LAKE FOREST, Ill., May 1, 2025 /PRNewswire/ -- The Hefty^® brand just made trash day a whole lot sweeter! In its latest collaboration with the beloved cleaning brand, Fabuloso^®, the Hefty^® brand is introducing a fruity new scent to its trash bag portfolio: Hefty^® Ultra Strong™ with Fabuloso Watermelon Scent. These new scented trash bags combine trusted strength, effective odor control technology, and six-in-one protection with the sweet scent of watermelon—making even the toughest cleanup surprisingly refreshing.

Now available in a variety of sizes, the Hefty^® Ultra Strong™ with Fabuloso Watermelon Scent line includes top-selling tall kitchen bags in classic white and vibrant pink, plus options for larger and smaller cleanup needs. All sizes feature break-resistant drawstrings and continuous odor control technology, keeping unpleasant smells away, whether tackling kitchen trash, yard work, or refreshing bathroom bins.

The full Hefty^® Ultra Strong™ with Fabuloso Watermelon Scent lineup includes:

• Hefty^® Ultra Strong™ Tall Kitchen Trash Bags (13 Gallon, MSRP: $9.49) – Lift the heftiest loads with powerful odor neutralization technology to combat kitchen smells. Available in traditional white as well as a pink version to add a splash of color to your kitchen.
• Hefty^® Ultra Strong™ Large Trash Bags (30 Gallon, MSRP: $9.49) – Built for heavy-duty messes with flexible strength and extra capacity.
• Hefty^® Medium Trash Bags (8 Gallon, MSRP: $4.99) – Just right for bathrooms, bedrooms, or office bins—tough on trash, easy on the nose.
• Hefty^® Small Trash Bags (4 Gallon, MSRP: $4.99) – Compact but powerful, perfect for quick cleanups and small spaces.

"We're thrilled that we're taking scent and color to the next level with our new Hefty^® Ultra Strong™ with Fabuloso Watermelon Scent line," said Brian Lutz, Marketing Director with Hefty^® Waste. "The bold, pink bags paired with the fresh and fruity scent of watermelon offers a fun, stylish way to bring personality to your everyday clean-up routines."

This latest drop from the Hefty^® team builds on the success of the brand's ongoing partnership with Fabuloso, which has already introduced best-selling scented bags in classic favorites like lavender and lemon. Bring even more freshness to your home with the strength you need and a scent you'll love.

In support of the new product launch, the Hefty^® brand is also excited to continue partnering with John Cena who will star in an integrated advertising campaign. The campaign will roll out across platforms over the course of the year showcasing the strength and sweetness of the new scent.

Hefty^® Ultra Strong™ with Fabuloso Watermelon Scent trash bags are now available at retailers nationwide. To find them at a store near you, visit Hefty.com.

Visit Hefty.com for more information and follow @HeftyBrands on social for updates, tips, and fresh content.

About Reynolds Consumer Products 
Reynolds Consumer Products is a leading provider of quality household essentials that have been trusted for generations. Our Hefty^® and Reynolds^® brand products help with preparation, cooking, cleanup, and storage. The Hefty^® brand is known for strong, dependable waste bags, slider bags, and disposable tableware, which are available in the U.S. at mass merchants, grocers, and other retail stores nationwide. To see more Hefty^® brand products, visit Hefty.com. For more information on the company, visit ReynoldsConsumerProducts.com. 

About Fabuloso

Fabuloso Multi-Purpose Cleaner is the perfect solution for anyone looking for an effective way to keep their home clean and smelling great. With a 2X concentrated formula vs. non-concentrated Fabuloso Original and long lasting freshness, our cleaners will fill your entire home with joy - from the kitchen to the bathroom and beyond. Fabuloso 2X Watermelon has a bright watermelon, citrus, and fruity fragrance rounded out with soft musks and powdery notes. We have a wide variety of fragrances to try, including Lavender, Peach, Refreshing Lemon, Passion of Fruits, Tropical Spring, Spring Fresh & Citrus & Fruits.

FABULOSO^® and the FABULOSO Logo^® are trademarks of Colgate-Palmolive Company, and are manufactured and sold under license.

Media Contact:
Keely Bennett 
[email protected]

SOURCE Hefty