The Hefty® Brand Celebrates 60 Years of Strength with Limited-Edition Birthday Cake-Scented Trash Bags

A 20-count box of the special edition bags are available for just 60 cents for a limited time

LAKE FOREST, Ill., May 27, 2025 /PRNewswire/ -- The Hefty^® brand, a household name in durable and dependable household solutions, is turning 60 this month – and celebrating in the sweetest way possible. To honor six decades of helping people take out the trash with strength, scent, and style, the Hefty^® brand is releasing limited-edition Hefty^® Ultra Strong™ Trash Bags with birthday cake scent, available exclusively on shop.hefty.com/products/birthday for just 60 cents.

To put a festive spin on household cleanup, the brand infused the familiar 20-count 13-gallon tall kitchen trash bags with the nostalgic scent of vanilla frosting and rainbow sprinkles – bringing a bit of birthday magic to trash day.

"Hefty^® has been making reliable products that are a key part of everyday life for consumers for 60 years," said Brienne Neisewander, Vice President Marketing, Hefty^®. "We wanted to celebrate this milestone with something fun, unexpected, and unmistakably Hefty^®. The birthday cake scent adds a playful, nostalgic touch that honors our legacy – and elevates the ordinary."

The birthday cake-scented trash bags feature Hefty's signature six-in-one protection and odor control technology, with an extra dash of delight. And at just 60 cents per box, this limited-edition release is a playful tribute to Hefty's 60 years of strength. Perfect for parties, unique gifts, or anyone who can't resist the smell of birthday cake, these celebratory bags bring a little joy to the daily routine.

In partnership with the Chicago Cubs, the Hefty^® team is taking the party to Wrigley Field on May 27, the brand's official birthday, to mark the milestone with a birthday celebration and special in-game activations. The first 5,000 fans to enter the Budweiser Bleacher Gate on May 27 will also receive a Hefty^® 60^th birthday bucket hat.

Hefty^® Ultra Strong™ Trash Bags with birthday cake scent are available now at shop.hefty.com/products/birthday. Quantities are limited and expected to go fast.

The Hefty^® brand's legacy extends far beyond trash bags with a lineup that includes dependable tableware and storage bags designed to bring ease to everyday life. For more information, visit Hefty.com and follow @HeftyBrands on social for updates, tips, and fresh content.

About Reynolds Consumer Products 
Reynolds Consumer Products is a leading provider of quality household essentials that have been trusted for generations. Our Hefty^® and Reynolds^® brand products help with preparation, cooking, cleanup, and storage. The Hefty^® brand is known for strong, dependable waste bags, slider bags, and disposable tableware, which are available in the U.S. at mass merchants, grocers, and other retail stores nationwide. To see more Hefty^® brand products, visit Hefty.com. For more information on the company, visit ReynoldsConsumerProducts.com. 

Media Contact:

Keely Bennett Morgan

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SOURCE Hefty