SCHAUMBURG, Ill., March 14, 2011 /PRNewswire/ -- The Higher Gear Group has released its latest tool to simplify the sales process. eZAppraise leverages the power of The Higher Gear Group's simple and easy-to-use CRM and DeskLog interface with real-time market data allowing "Bull's-eye Pricing" of trade-in vehicles. eZAppraise consolidates traditional book values, market price analysis and market penetration data in an intuitive and efficient interface. Integration with The Higher Gear Group's CRM tool allows managers to see and interact with current in-market prospects.

No longer will managers be required to thumb through books, search the Internet, or double-enter information into another tool. eZAppraise takes the information entered by the salesperson, does the research, and presents not only the raw data, but also recommendations to the sales managers. The Higher Gear Group leverages all the data collected by its automotive CRM software by tracking prospects looking via showroom, phone and Internet opportunities. Dealers using The Higher Gear Group eZWeb product, will additionally track click through data for an additional view of current market interest. This data is instantly with eZAppraise to give managers a new unique view of what potential shoppers are currently looking at.

The Higher Gear Group, in partnership with its clients and integration partners, has identified the core functions necessary to hit the "Bull's-eye Pricing" appraisal every time. Dealerships will benefit from decreased appraisal errors, increased efficiency, and near real-time marketing to customers in the market looking for the exact vehicle being appraised.

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About The Higher Gear Group:

The Higher Gear Group is a leading provider of Customer Relationship software to the automotive industry. Known for the highest in-dealership CRM usage through the use of intuitive and user friendly interfaces, The Higher Gear Group provides Internet lead management, showroom control, service marketing, integrated accountability and tracking designed to maximize every sales opportunity. eZWeb (dealership websites), eZBDC (turnkey virtual Business Development Center), eZView (Multiple level planner view) have all been released the past six months after a capital investment from HIG Capital.

For more information on eZAppraise or The Higher Gear Group visit http://www.highergear.com or call 847-843-6800.

SOURCE The Higher Gear Group