The Higher Gear Group's eZBDC Makes Over 150,000 Prospect Calls in February for a Select Group of Their Automotive CRM Software Dealers.

SCHAUMBURG, Ill., March 7, 2011 /PRNewswire/ -- eZBDC from The Higher Gear Group picks up where dealerships can't make the calls that they wish were made. Robert Gruen, CEO of The Higher Gear Group, says:

"There has been a remarkable change in the timing it takes for consumers to buy vehicles. The Higher Gear Group has over 13 years of data to prove this. We are calling it The Big Shift. The old rule of 72-Hour (B-O-D) once a prospect hits the showroom floor, isn't as prevalent as it was 3, 5, or 10 years ago. What this means is that in-store unsold follow-up needs longer attention to. This is mathematically impossible unless a salesperson stops taking opportunities OR the dealership makes a significant increase in their personnel. Dealers need to add employees to the process or have The Higher Gear Group and our eZBDC product do the heavy lifting. Our eZBDC initiates a customized follow-up program for our CRM customers, and in less then 15 minutes we are making calls for them to their prospects. Tying these calls instantly into the CRM software makes this a new approach in the Automotive CRM software space."

The Higher Gear Group's eZBDC is an integral partner in the dealership to guarantee that every opportunity is contacted. The staff of professional and highly trained BDC representatives is dedicated to driving traffic to the dealership to maximize success.

Many dealerships have experimented with traditional call centers and received mixed results.

The eZBDC is different and more effective because the eZBDC is directly linked to the dealerships' day-to-day operations in real time, creating a transparency that is unmatched. As the eZBDC makes each call, the contact record in the CRM software is updated. When the eZBDC uncovers hidden opportunities, real-time alerts are sent to the dealership's CRM desk log. This is just one of the many ways the eZBDC separates itself from the traditional "call center."

To find out more about how the eZBDC has helped numerous dealers, visit www.highergear.com or call 847-843-6800.

About The Higher Gear Group:

The Higher Gear Group is a leading provider of Customer Relationship Management (CRM) software to the automotive industry.

SOURCE The Higher Gear Group