The House Worldwide & new Partner Path Appointed by Champagne Laurent-Perrier (UK)

LONDON, November 14, 2013 /PRNewswire/ --

Laurent-Perrier, known for its premium range of champagnes, has appointed The House Worldwide and its partner Path, to assist with the development of its UK sales and marketing strategy.

     (Photo: http://photos.prnewswire.com/prnh/20131114/653194 )

Retail specialist Path, led by Ben Stobart and Philip Slade, is the latest in a series of bespoke marketing companies to partner with The House Worldwide family, bringing an award winning track record in international shopper marketing. Other network partners of The House Worldwide involved in the offering to Laurent-Perrier are Digital Luxury Group, The NYC based marketing agency and ToscaHouse, the research and economic forecasting partnership with London Hedgefund Toscafund.

Ben Stobart, managing partner of The House Worldwide, brings 12 plus years of impressive expertise in integrated communications. Building successful campaigns across Europe, Asia Pacific/China, South and North America - where he was global lead for Leo Burnett's Coca-Cola.

Philip Slade is strategist to The House Worldwide. Previously Philip was an award winning Creative Director at the iconic agency Hicklin Slade & Partners which he co founded. Before switching roles to become a Planning Director at SaatchiX working on the Diageo account.

Stobart and Slade believe a multi-channel world demands a new approach to unlocking value in the path to purchase. The two set up Path with founding clients in luxury drinks, beauty and consumer electronics.

Comments Richard Pinder, founder and CEO of The House Worldwide, "The current market for luxury brands is highly dynamic demanding a very innovative approach. Our structure allows for an appropriately bespoke response"

The House Worldwide family launched in March 2013, and partners with some of the world's most innovative communications companies including Digital Luxury Group, Red 212, China, Kitchen 8, Change, Prime PR, ToscaHouse, Noah London, Rhino Worldwide and Equizone Global. The network has created through the line campaigns for iconic upmarket haircare brand ghd and luxury sports car marque Maserati.

Pinder concludes, "We are aiming to offer international brands access to business leadership advice at one end all the way through to great execution in all key marketing and digital communications channels. More news is set to come..."

Contact:
Philip Slade
[email protected]
+44(0)203-664-8666
http://www.thehouseworldwide.com
@thehouseww

SOURCE The House Worldwide