The HydraFacial™ Company Releases Skin Health Research
Understanding Skin Health and Tools for Educating Consumers
May 01, 2019, 09:00 ET
LONG BEACH, Calif., May 1, 2019 /PRNewswire/ -- The HydraFacial™ Company announced today the release of its Skin Health Research and Skin Health Pyramid to help educate clients on their personalized skin health needs.
300 skincare professionals were surveyed by Wakefield Research, an independent research firm, and 600 consumers and aestheticians answered a corresponding questionnaire via Survey Monkey to develop the platform's core questions and recommendations. The comprehensive data noted:
- Both physicians and consumers believe hydration is the most important characteristic when determining skin health
- Consumers ranked "Hydrated" as the #1 trait of skin health by a landslide (47%) followed by "even tone" (16%)
- Physicians noted that lack of hydration is the most important factor that contributes to unhealthy skin (48%) followed by sun exposure (47%) and smoking (38%)
- The majority of aesthetician or aesthetic doctors surveyed (93%) stated that Skin Health Enhancement is a benefit they provide to their clients
- Skincare professionals believe the treatments that has the greatest impact on skin health include hydradermabrasion (19%) followed by sunscreen (14%) and microdermabrasion (10%)
Based on the research, HydraFacial developed the Skin Health Pyramid, a holistic approach to skin health incorporating all the research findings and contributing factors. It starts with foundational habits, such as drinking enough water, consistently wearing sunscreen, or refraining from smoking, and moves up the scale to Daily/Weekly, Monthly/Quarterly, and Annual essentials for skin health.
"We know that both skin health professionals and consumers see the value in a personalized skin care routine, and we are thrilled to offer a tool that can help people evaluate their own skin health and plot an effective regimen to optimize it," states Clint Carnell, Chief Executive Officer of The HydraFacial Company. "The research shows that HydraFacial is the preferred professional care treatment to incorporate into any skin health regimen – regardless of age, issues or skin type."
HydraFacial is the only pro-grade delivery platform that hits all four of the keys to good skin health. With over 73% of consumers claiming they currently adhere to a consistent skin care regimen, HydraFacial is pleased to deliver a tool that helps consumers optimize their results.
About HydraFacial
The 3-step, 30-minute HydraFacial treatment cleanses, extracts, and hydrates to get rid of impurities and dead skin cells while at the same time quenching skin with vital nutrients like antioxidants, peptides, and hyaluronic acid. The amazing results are both instant and long-lasting.
About The HydraFacial Company
Established in Southern California circa 1997, The HydraFacial Company is a leading aesthetic device manufacturer. The company pioneered hydradermabrasion and now HydraFacial® and Perk™ products are popular in over 75 countries around the world. With over 8,000 customers and over 2 million treatments performed per year, The HydraFacial Company is revolutionizing skin health for aesthetic professionals and their clients. For more information, visit the brand on LinkedIn, Facebook, Twitter, Instagram, or at HydraFacial.com.
About Wakefield Research
Wakefield Research is a market research consultancy specializing in strategic and tactical research for corporations and organizations throughout the Americas, Europe, Africa, the Middle East, and Asia. The staff has the classical training of career researchers, but they have also worked in public relations firms, marketing and ad agencies, news organizations, political communications companies, and non-profit organizations. This uniquely valuable background informs the marketing and positioning of some of the most prominent brands in the marketplace.
HydraFacial Press Contact: EvolveMKD | [email protected] | 646-517-4220
SOURCE The HydraFacial Company
