The Hype Agency is the Official Event Staffing and Welcome Sponsor of the 2011 PMA Annual Marketing Conference

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Apr 04, 2011, 08:00 ET

CHICAGO, April 4, 2011 /PRNewswire/ -- The Hype Agency, the U.S.' preeminent nationwide experiential staffing company, is the official Event Staffing and Welcome Sponsor of the 2011 PMA (Promotion Marketing Association) Annual Marketing Conference. The PMA will celebrate its 100th Anniversary at the conference which is being held at The Fairmont Hotel in Chicago on Tuesday, April 5th and Wednesday, April 6th. This year's theme is Game Changer - The Marketing Conference of Big Wins and Bold Thinkers.

The conference will host hundreds of Brand Marketers during the two day event and concludes with the Reggie Awards Gala on Wednesday evening, where leaders in the industry will celebrate the year's top performing and creative promotional and marketing programs.

The Hype Agency will play an integral role at the conference by providing the PMA Conference Welcome Staff, as well the Reggie Award Show Hosts and Hostesses. The conference team was chosen by Hype's method of hand picking staff from their Talent Management System, the Agency's nationwide database, and matching the specific skill set, personality, and appearance of talent to each individual brand and event. The Hype Agency weighs heavily on The Hype Rating System, created by client feedback and reviews, to form their 'All Star' teams across the country of well qualified, enthusiastic, and professional event managers and brand ambassadors. The Chicago conference team underwent Hype's detailed training methods to prepare for representing the PMA and The Hype Agency at this year's event.

"We are very excited to be a key sponsor at the 2011 PMA Marketing Conference, especially this year with it being the PMA's 100th Anniversary. The role of Event Staffing and Welcome Sponsor represents our key business philosophy of providing the best and brightest staff at marketing events and promotions. We bring a hands-on approach to our business that allows us to provide excellent customer service and create long term partnerships with our clients, and we are thrilled to celebrate excellence in our field with other industry leaders," commented Kate Bright and Dayna Gilchrist, Founders, The Hype Agency.

The Hype Agency has staffed programs for Fortune 500 companies including: AT&T, Coca-Cola, Johnson & Johnson, Nike, and Land O' Lakes. The Hype Agency has also executed numerous entertainment events and screenings for ABC, NBC, HBO, Comedy Central, USA Network, MTV and Fox.

ABOUT THE HYPE AGENCY:

The Hype Agency is a Nationwide Staffing Agency providing event staffing solutions and promotional marketing strategies since 2006. The business was founded by Kate Bright and Dayna Gilchrist, two entrepreneurs who have built a thriving company in one of the fastest growing segments of the marketing industry, Experiential and Promotional Marketing. The Hype Agency specializes in staffing Brand Ambassadors, Promotional Models, Product Specialists, Street Teams, and Samplers for Mobile Marketing Campaigns, Bar and Nightclub Promotions, Publicity Stunts, Sports and Action Sports Events, and Brand Sampling Promotions. The Hype Agency provides staffing services Nationwide, including: New York, Boston, Philadelphia, Washington DC, Atlanta, Miami, Orlando, Houston, Dallas, St. Louis, Portland, Detroit, Cleveland, Chicago, Los Angeles, San Diego, San Francisco, and Seattle.