The Iconic Noxzema(R) Brand Comes Clean

MELROSE PARK, Ill., May 27 /PRNewswire/ -- The iconic Noxzema® brand is back – with new products, updated packaging and the same trusted formulations. The much loved skincare brand, known for its crisp signature scent, has undergone a makeover and is proud to reveal a fresh, new look and products that meet the needs of women today, while still keeping true to its heritage.

(Photo:  http://www.newscom.com/cgi-bin/prnh/20100527/CG12184)

Invented in 1914 as a skincare staple, Noxzema has been a trusted and valued skincare source for generations. To celebrate its return, Noxzema introduces NEW Clean Blemish Control formulations – specifically designed for adult skin to help prevent breakouts and blemishes – and a fresh partner to the brand, Consulting Dermatologist Dr. Hilary Reich.

"We're thrilled that Noxzema will further strengthen the Alberto Culver skincare portfolio. With this re-launch, we're bringing an iconic name, with years of history, to modern women, offering them the daily promise of a clean and fresh start," says Cynthia Rolfe, Vice President Skincare, Alberto Culver.

Come Clean Campaign

Noxzema has unveiled their "Come Clean" ad campaign, which encourages women to fix their problems and not cover them up by flaunting their clean, un-blemished skin thanks to Noxzema! The campaign will be complemented with an advertorial program, featuring fresh-faced actress Ginnifer Goodwin. The integrated campaign is in partnership with Conde Nast and photographed by NBC's Saturday Night Live esteemed photographer, Mary Ellen Mathews. In a candid Q&A, Goodwin comes clean on her beauty philosophy and fun facts about her life. The campaign will debut in July in top print and online publications including Allure, Glamour, Self and Lucky.

Promises Gentle Blemish Control

With a significant number of women reporting concerns of acne in their lives, the NEW Noxzema Clean Blemish Control collection – which features a Foaming Wash and Daily Scrub – meets women's needs because it's powerful on problem areas but gentle enough for every day use. In addition to these new offerings, the updated Noxzema line up also offers Original Deep Clean products, including the "original blue jar" that reaches deep down to the pores with a refreshing tingle, and the Triple Clean collection, which helps free skin of acne blemishes, providing purified pores and a clear complexion.

Taps Consulting Dermatologist, Dr. Hilary Reich

New York City-based Dr. Reich, a board certified dermatologist and fellow of the American Academy of Dermatology, is known for her devotion and commitment to meeting her patients' individual needs. With a specialization in the treatment of acne for adults and teens, as well as general skincare, she is a trusted resource and will be able to offer information on product application, benefits and hot skincare topics.

"I'm very proud to be a partner to the Noxzema brand. I have such fond memories of the products and to now be involved in the relaunch is something I'm truly excited about. Noxzema stands for everything I practice daily with my own patients – simple and effective skincare solutions," Dr. Reich said.

Noxzema's signature eucalyptus-menthol fragrance and cool tingly sensation lets women know the products are cleaning deep down to the pores removing physical impurities. The result? Women are left feeling refreshed and transformed with the promise of a fresh start!

Be sure to check out the NEW Noxzema website to learn more visit www.noxzema.com.

SOURCE Noxzema