This market is primarily driven by the growing demand for fast food and increasing number of QSRs across the country.
According to the report, currently, the market for tomato ketchups and sauces is anticipated to reach to more than INR 2000 crores. The major companies in this market are Swiss company Nestle with its brand Maggi, which holds a lion share of more than a third of share in the market, Hindustan Unilever Limited with its brand Kissan, that holds a share of more than a quarter of the market and G.D. Foods with Tops brand. These three companies together hold the market share of more than three-fourth of the total market of ketchup and sauces.
Nestle offers 8 different types of sauces and ketchups like regular tomato ketchup, No Onion No Garlic (NONG) ketchup, Rich Tomato and Hot & Sweet (Tomato Chilli) under the brand Maggi. The Maggi sauce is leading the market, because of its brand name. In India, Maggi has been a household name since the coming of Maggi noodles. The fresh tomato ketchup of 950 ml, priced INR 82 in the pouch form is the most sold ketchup in the ketchup portfolio of Maggi presently.
Hindustan Unilever Limited's brand Kissan' offers 19 different types of sauces in India like Chotu ketchup, Twist Sweet & Spicy Sauce, Fresh Tomato Ketchup, Squeezo Chilli Tomato Ketchup, No Onion No Garlic (NONG) Ketchup, Twist Chilli Tomato Sauce, Chatakdaar Ketchup, etc.
Kissan's primary focus in products has been on wider portfolio in terms of flavors available to the consumer. Because the target audience of Kissan is mothers of small children of middle class families for whom price plays an important role in the buying decision of a product, the penetration pricing strategy is used by the company.
Kissan being part of HUL, spends heavy amount in marketing of the brand with its focus on the ingredients used in its products. Kissan is widely advertised through various marketing channels such as TV adverts, Print media, retail outlets and newspapers. Pichku, which is a 90 ml pouch priced INR 15.
The two multi-nationals are competing close to gain the bigger pie of the tomato ketchup market in India, in which the Swiss multinational seems to have captured a bigger share owing to the privilege of its brand name, whereas HUL has the weapon of wider portfolio in terms of flavours available.
Key Topics Covered
1. Executive Summary
2. India Table Sauces Market Outlook 2.1. Market Size By Value 2.1.1. Overall Market 2.1.2. Organized Table Sauce Market 2.1.3. Unorganized Table Sauce Market 2.2. Market Share 2.2.1. By Company 2.2.2. By Category 2.2.3. By Type of Table Sauces (28 different sauces)
3. India Tomato Ketchup & Sauce Market Outlook 3.1. Market Size By Value 3.1.1. Overall Market (Organized Vs. Unorganized) 3.1.2. Overall Market (By Product Type) 3.2. Market Share 3.2.1. By Company 3.2.2. By Product Type 3.2.3. By Retail Vs. Institutional 3.2.4. By Packaging Type 3.3. Product Price & Variant Analysis
4. India Pizza & Pasta Sauces Market Outlook 4.1. Market Size By Value 4.1.1. Overall Market (Organized Vs. Unorganized) 4.1.2. Pizza Sauce Market 4.1.3. Pasta Sauce Market (Red & White) 4.1.4. Pizza & Pasta Sauce Market 4.2. Market Size By Volume 4.3. Market Share 4.3.1. By Company 4.3.2. By Product Type 4.3.3. By Retail Vs. Institutional 4.4. Product Price & Variant Analysis