The Institute at Erno Laszlo Introduces New Bespoke Treatments to Non-Members

Mar 16, 2016, 09:05 ET from The Institute at Erno Laszlo

NEW YORK, March 16, 2016 /PRNewswire/ -- Previously operating on an exclusive members-only model, The Institute at Erno Laszlo is launching a new Bespoke Treatment service for walk-in clients. International expansion and a growing awareness of the brand within new online channels have led to increased demand from visiting devotees and skincare enthusiasts alike. Following requests for non-member access, the iconic skincare destination is opening its doors to accommodate single treatments for the first time ever.

Drawing on nearly 90 years of expertise to create unparalleled results, The Institute provides customized skin assessments and facials that are unique to every client's needs. Rather than selecting from a menu of services, Bespoke Facial Treatments are expertly tailored for precise results. Nestled in the heart of New York City's SoHo neighborhood, The Institute is the manifestation of expertise, attention to detail and the best in individualized attention. Because effective skin solutions are not born from a one-size-fits-all regimen, and concerns can change over time, the fully customized and proprietary treatment protocols effectively achieve and maintain youthful, radiant skin.

Each facial treatment starts with a thorough skin analysis, followed by Erno Laszlo's multi-step deep cleansing system with a combination of anti-aging facial massage techniques, collagen boosting serums and advanced technology treatments. Curated from knowledge and observation, the experience utilizes a variety of therapies that include: 

- Medical-Grade Microdermabrasion – clears away surface-layer cells to reveal new, glowing skin
- Bioptron Therapy – harnesses light without UV rays, to improve natural biological processes
- Signature Oxygen Treatment – delivers amino acids and 92% pure oxygen to pores, killing acne-causing bacteria and delivering a luminous radiance
- Radio Frequency – promotes structural molecular changes to firm skin and reduce lines
- LED Light Therapy – converts light energy to biological cell renewal to detox skin and increase collagen production
- BT-Micro – utilizes ultrasound to increase skin's absorption of products up to 1,000 times

The Institute maintains its founder's devotion to clients and the spirit of treating skin with bespoke rituals. At the onset of World War II, Dr. Erno Laszlo moved to New York and opened his original Institute of Scientific Cosmetology on Fifth Avenue. Within months, he developed an elite clientele—Greta Garbo, Audrey Hepburn, Grace Kelly, Marilyn Monroe and Jackie Kennedy all sought his care.

In his work, Dr. Laszlo identified that the most important step to great skin is a dedication to customized cleansing rituals that lead to long-term skincare results. Bespoke cleansing has been at the core of Erno Laszlo since 1927, and The Institute continues to advance these principles into the 21st century. Today, The Institute caters to Hollywood's most glamorous, with clients that include models, celebrities and fashion designers. 

Staying true to the brand's heritage, Annual Memberships provide a year-long commitment to regularly scheduled, sequenced treatments, for optimal results and continual skin maintenance. The New Bespoke Facial Treatments are available for $425 each for 75mins, or $4,250 annually. Appointments can be made by calling 212.300.4111 or emailing

The Institute at Erno Laszlo is located at 382 West Broadway in New York City.

About Erno Laszlo: After decades of perfecting the art of customized treatments, Erno Laszlo New York is recognized as the expert in crafting skincare solutions so exquisite and precise, they can only be called bespoke. The legend began in 1927 when Dr. Erno Laszlo arrived in the United States—shortly after, he opened his now famous Institute on Fifth Avenue and within weeks, the era's most celebrated women sought out his advice. Founded upon the principle that every individual is unique with personalized skincare needs, Erno Laszlo has provided carefully curated and tailored rituals for over 80 years.

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