The Inventure Group Adds Louisiana Hot Sauce(R) To Its Poore Brothers(R) and Bob’s Texas Style(R) Snack Chip Brands

Jan 12, 2010, 13:33 ET from The Inventure Group, Inc.

PHOENIX, Jan. 12 /PRNewswire/ -- Leading snack food manufacturer, The Inventure Group® (Nasdaq: SNAK), expands its portfolio of licensed brands today by announcing a partnership with Bruce Foods to add its signature Original Louisiana Hot Sauce® to a new line of Hot Fries snacks under Inventure’s Poore Brothers® and Bob’s Texas Style® brands. The new ready-to-eat Hot Fries will begin appearing in stores and vending machines next month with a suggested retail price between $1.00 and $1.29 per three-ounce bag.

The new Hot Fries line complements the uniquely flavored kettle-cooked potato chip products that Poore Brothers and Bob’s Texas Style are best known for; however, it’s the first three-dimensional, fry-shaped snack for both brands.

As one of the first Cajun food products distributed nationally to mainstream grocery stores, Bruce Foods' Original Louisiana Hot Sauce has become a top seller among hot sauce condiments and is well known for its unique flavor of aged cayenne chili peppers.  Because the branded hot sauce is frequently paired with French fries in many parts of the country, the partnership with Inventure Group will allow consumers to enjoy the same not-too-mild, not-too-hot experience in a ready-to-eat snack that is as convenient as it is economical.

“When I think of a perfectly balanced hot sauce—one with rich flavor and the right amount of heat—like most people, I think of The Original Louisiana Hot Sauce,” said Steve Sklar, senior vice president of marketing for The Inventure Group, Inc. “When we started toying with the idea of introducing a Hot Fry product, we naturally thought of Louisiana Hot Sauce.  We’re excited to partner with them and are confident the new Hot Fries will be well received by consumers.”

In addition to the new Hot Fries line, the Inventure Group adds two new flavors to its existing Poore Brothers kettle-chip lineup this month, including Mole—a sweet chocolate and spicy chili seasoned chip—and a revamped Habanero variety which will serve up just the right mix of heat and flavor.

The Mole and Habanero kettle chips are available in 8.5-ounce bags with a suggested retail price between $2.99 and $3.29 each.

About The Inventure Group, Inc.

With manufacturing facilities in Arizona, Indiana and Washington, The Inventure Group (Nasdaq: SNAK) is a marketer and manufacturer of Intensely Different™ specialty brands in indulgent and better-for-you food categories under a variety of Company owned or licensed brand names, including T.G.I. Friday's®, BURGER KING™, Rader Farms®, Boulder Canyon™ Natural Foods, Poore Brothers®, Tato Skins® and Bob's Texas Style®. For further information about The Inventure Group please visit http://www.inventuregroup.net.

About Bruce Foods

Bruce Foods is one of America's largest privately-owned food manufacturers with four processing plants in the U.S. Bruce’s products are distributed throughout the U.S. and in more than 100 countries, and are carried by most of the top retail grocery chains worldwide.

SOURCE The Inventure Group, Inc.



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