The Inventure Group Expands Popular Burger King(TM) Snack Chip Line

PHOENIX, March 10 /PRNewswire-FirstCall/ -- Leading snack food manufacturer, The Inventure Group (Nasdaq: SNAK),  builds on the success of its growing Burger King™ line of snack chips with the addition of three new flavors, including Hot Fries, Cheese Fries and Hot & Spicy Onion Rings.  All three products are available in serving sizes ranging from .75oz – 3.0-ounces, and carry a suggested retail price between $.99 and $1.99.  

(Photo:  http://www.newscom.com/cgi-bin/prnh/20100310/DE67920 )

The new Burger King™ flavors join the successful line of snacks that includes Ketchup & Fries, Flame Broiled Chips, Original Onion Rings and French Toast Sticks snacks.  The entire ready-to-eat snack line attempts to mirror the great-tasting menu items offered by the leading quick serve restaurant brand.  

"Our Burger King™ snacks are really taking off in part because we're able to play off the

BURGER KING® brand's popular and well known menu," said Steve Sklar, senior vice president of marketing for The Inventure Group, Inc. "We're able to bring Inventure's snack innovation into the equation and together we're creating snack foods that are way outside the traditional 'chip' landscape, and consumers are gravitating toward them in a big way."

According to Nielsen data from 2009, the entire "hot-flavored" category of foods was up 75 percent from the previous year with growth nearly three-times the rate of the traditional snack category.  The new Hot Fries and Hot & Spicy Onion Rings flavors will add to this emerging trend.

The original Burger King™ Ketchup & Fries product was launched in 2007.  It quickly found acceptance from consumers and retailers alike with distribution across the United States in convenience, grocery, club store and vending channels. Today the snack chips are currently sold in more than 30 countries, including China, Singapore, Malaysia, Turkey and Scandinavia.

The Burger King™ product line marks the second successful restaurant licensing agreement for The Inventure Group, with sales growing steadily each year.  The Company introduced the T.G.I. Friday's® line of ready-to-eat snack chips in 2000 which has become a top-seller among vending and convenience food sales.

The Company will introduce a line of "at home smoothies" under the Jamba™ brand to retailer freezers in March of this year.

About The Inventure Group, Inc.

The Inventure Group (Nasdaq: SNAK) is a marketer and manufacturer of Intensely Different™ specialty brands in indulgent and better-for-you food categories under a variety of Company-owned or licensed brand names, including T.G.I. Friday's®, BURGER KING™, Jamba™Rader Farms®, Boulder Canyon™ Natural Foods, Poore Brothers®, Tato Skins® and Bob's Texas Style®.  All of Company's products are manufactured in the United States at facilities in Arizona, Indiana and Washington. For more information about The Inventure Group please visit http://www.inventuregroup.net.

ABOUT BURGER KING CORPORATION

The BURGER KING® system operates more than 12,000 restaurants in all 50 states and in 73 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. In 2008, Fortune magazine ranked Burger King Corp. (BKC) among America's 1,000 largest corporations and in 2010, Standard & Poor's included shares of Burger King Holdings, Inc. in the S&P MidCap 400 index. BKC was recently recognized by Interbrand on its top 100 "Best Global Brands" list and Ad Week has named it one of the top three industry-changing advertisers within the last three decades. To learn more about Burger King Corp., please visit the company's Web site at www.bk.com.

SOURCE The Inventure Group, Inc.