PRINCETON, N.J., March 12, 2012 /PRNewswire/ -- The Ivy League Office (www.ivyleaguesports.com) announced a new partnership today with New York City-based sports and entertainment marketing firm, Leverage Agency (www.leverageagency.com). The agency will work closely with The League office to procure sponsorship opportunities for the conference as well as provide other marketing functions, including social media, public relations and domestic licensing. This is the first time The Ivy League has retained an agency in this capacity.
"We're excited about taking this major step with Leverage to advance and promote Ivy League athletics to the corporate community," said Robin Harris, Ivy League Executive Director. "The Leverage team has a deep understanding and appreciation of what the Ivy League stands for and the breadth and quality of our athletics programs. Their firm also has an impressive track record with their client base and we look forward to a successful partnership."
"Leverage is thrilled to partner with the Ivy League, one of the most recognizable and respected athletics conferences in the country," said Ben Sturner, CEO and Founder of Leverage Agency. "We're confident we can help major brands harness the vast marketing potential of The Ivy League to reach a premium, passionate consumer fan base."
ABOUT THE IVY LEAGUE
Founded in 1954, the Ivy League includes Brown, Columbia, Cornell, Harvard, Princeton and Yale Universities, Dartmouth College and the University of Pennsylvania, and provides the country's widest intercollegiate athletic opportunities for both men and women, with over 8,000 athletes competing each year. The Ivy League annually finishes among the top conferences in the National Association of Collegiate Directors of Athletics competitive rankings, and Ivy student-athletes annually compile the country's best records in the NCAA Academic Performance Ratings.
ABOUT LEVERAGE AGENCY, LLC
Leverage Agency is a full-service sports, entertainment and media marketing company. Our accomplished staff brings deep expertise in creating 360 marketing partnerships through branded packaging, sponsorship sales, content creation/distribution, public relations, social media, digital, experiential marketing and asset valuation/ROI analytics. Headquartered in New York City, with offices in Los Angeles, Beijing and Dubai, Leverage provides insight-driven strategies and develops customized programs for clients to engage their target consumers through impactful sports and entertainment marketing. For more information, visit: www.leverageagency.com.
SOURCE Leverage Agency, LLC