The Kennedy Group and Hilex Poly Partner to Introduce ChatterAds, a New Marketing Platform for Plastic Bags

CLEVELAND, Aug. 6, 2014 /PRNewswire/ -- The Kennedy Group, a leader in providing market-tested and innovative solutions to help customers package, promote, identify and track their products, has partnered with Hilex Poly, an industry leading manufacturer of plastic bag and film products, to introduce ChatterAds™ – a removable, portable message delivery system that secures to plastic bags in retail, grocery, hardware, mass merchant, QSR and convenience stores.

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ChatterAds™ is a unique and powerful marketing platform. It is an in-hand billboard that turns everyday plastic bags into an opportunity – guaranteed to be in consumers' hands every day, providing 100% visibility.

With consumers facing today's media overload, traditional message options can be easily overlooked. ChatterAds™ ensures messages reach consumers, whether the goal is immediate coupon redemption, driving customers to other departments within the store, visiting the store's website, or return trips to the store. Wherever plastic bags are used, ChatterAds™ makes a difference because it delivers one message on every bag and that message won't get lost in the clutter surrounding everyday coupon placement.

ChatterAds™ is a great solution across multiple markets, including grocery, mass merchant, big box, QSR and convenience stores. ChatterAds™ is ideal for:

• Retailer and vendor product promotion
• Third-party advertising partnerships
• Brand advertising
• Retailer-specific coupons
• Store openings
• Private Label
• Drive Through Windows

"ChatterAds™ is a great tool for both retailers and advertisers," explained Patrick Kennedy, VP Sales and Marketing for The Kennedy Group. "They can work together to drive traffic, increase sales, and enhance visibility for both parties."

For more information about the ChatterAds™ program and to place your order, call 440-951-7660, or visit the company's website at www.chatterads.com .

About The Kennedy Group
The Kennedy Group, a family owned and operated business since 1974, is a leader in providing market-tested and innovative solutions to help customers package, promote, identify and track their products.

Headquartered just east of Cleveland, Ohio, The Kennedy Group is based in an 80,000 square foot corporate facility with global reach to serve and supply our customers in 40 states and seven countries. With facilities strategically located in Willoughby, Ohio, Orlando and Pensacola, Florida, and Tannersville, Pennsylvania, we have the capacity to meet virtually any customer order and offer competitive shipping costs.

Our leadership and solutions contribute to the success of customers in the consumer products, automotive, material handling, biomedical, healthcare and chemical industries, to name a few.

To learn more about The Kennedy Group and products, services, and solutions provided visit www.kennedygrp.com .

About Hilex Poly
Hilex is an industry-leading manufacturer of plastic bag and film products. The US-based company is headquartered in Hartsville, SC, and has eight strategically located manufacturing facilities, including the world's largest closed-loop plastic bag recycling plant.

Contact:
Christopher Rini                                                       
Director, Marketing Strategy & Business Development                          
The Kennedy Group                                     
Email

SOURCE The Kennedy Group