The Lash Lounge Expands Service Innovation with New Korean Lash Lift and Brow Stain Offerings

• Leading Eyelash Salon Franchise Continues to Respond to Consumer Demand with Launch of Two New Services
• Roll Outs Follow the Successful Launch of Purple Light, With 14,000 Bookings in First Five Months

SOUTHLAKE, Texas, Oct. 13, 2026 /PRNewswire/ -- The Lash Lounge, the premier eyelash salon franchise, is expanding its service offerings with the introduction of Korean Lash Lift and Brow Stain, giving guests more customizable ways to enhance their natural features while simplifying their beauty routines. As part of the beauty and wellness platform Head to Toe Brands, The Lash Lounge continues to prioritize service innovation designed around evolving guest preferences and the growing demand for personalized, lower-maintenance beauty solutions.

Adding to its roster of service offerings, Korean Lash Lift brings the influence of K-Beauty to The Lash Lounge. It is a glueless lash lift designed to enhance the appearance of natural lashes without the need for mascara, a lash curler or extensions. The Korean Lash Lift features a gentler formula that lifts lashes from root to tip, creating a fuller, more dramatic curl for all lash types. This premium service uses advanced products and techniques, and the brand's stylists complete specialized certification to ensure exceptional results.

The Lash Lounge is also introducing Brow Stain for guests seeking fuller-looking, more defined brows with longer-lasting color. Unlike traditional tinting, the henna-free formula stains both the brow hair and underlying skin and can last on brow hair for up to six weeks. The formula is made with peptides, aloe vera and more which can help strengthen and moisturize the brows, and stylists can customize the shade, undertone, intensity and finish based on each guest's natural coloring.

"Korean Lash Lift and Brow Stain are great examples of how we're continuing to evolve our services around what guests are looking for today," said Noelle Peter, EVP of Education and Innovation at Head to Toe Brands. "Guests want beauty services that work with their natural features, fit into their lifestyles and give them results without adding more steps to their routines. Both services offer that kind of customization while giving our stylists more ways to create a look that is uniquely suited to each guest."

These new roll outs come on the heels of the launch of Purple Light, which marked a key milestone for The Lash Lounge as they were the first national brand to adopt the LED technology at scale. The instant-cure technology quickly became a sought-after service, with The Lash Lounge seeing over 14,000 bookings across its system since the May launch.

With Korean Lash Lift and Brow Stain soon to be available at all locations, the continued expansion of services demonstrates the brand's commitment to innovation and creating opportunities for franchisees to meet evolving consumer demands while increasing their bottom line with additional revenue streams.

That focus on innovation continues to fuel the brand's growth. The Lash Lounge was recently recognized on the Franchise Times Top 400 award ranking, a list of the largest brands in franchising by systemwide sales. With nearly 130 open locations across 31 states, the brand's differentiated approach to eyelash services and commitment to both guest and team member experience has positioned it for continued expansion.

The Lash Lounge is part of Head to Toe Brands, a beauty and wellness franchise platform formed by global investment firm The Riverside Company to support and scale category-leading franchised brands. HTT includes The Lash Lounge, Frenchies Modern Nail Care, Bishops Cuts / Color, and Delta Crown Hair Extensions.

To learn more about The Lash Lounge, visit thelashlounge.com.

About The Lash Lounge

The Lash Lounge is a premier eyelash salon franchise, specializing in custom eyelash extensions, lash lifts, tinting, threading and more, with nearly 130 salons across the United States. Founded in 2006 by industry pioneer Anna Phillips, the company attracts top stylist talent, who complete the brand's proprietary training program to earn Lash Lounge certification. The curriculum centers around Phillips' exclusive lash design technique, developed with respect for the safety, artistry and craft of lashing, while honoring and elevating every guest's natural beauty. A luxurious and relaxing escape, The Lash Lounge simplifies beauty routines and helps guests face the world with confidence. For more information about The Lash Lounge and franchise opportunities, please visit franchise.thelashlounge.com.

About Head to Toe Brands

Head to Toe Brands was formed by global investment firm, The Riverside Company, to provide the knowledge, support and guidance to ignite the growth of franchised brands in the beauty and wellness industry. HTT includes the category leaders The Lash Lounge, Frenchies Modern Nail Care, Bishops Cuts / Color and Delta Crown Hair Extensions.

SOURCE The Lash Lounge