The Laughing Cow® Introduces New Smooth Sensations™ Cream Cheese Spread

Now Shoppers Can Start Laughing in the Morning

CHICAGO, March 22, 2012 /PRNewswire-USNewswire/ -- The Laughing Cow®, one of the nation's leading brands of portion-controlled snack cheeses, announces the launch of Smooth Sensations™ Cream Cheese Spread.  The new product line joins The Laughing Cow®^'s portfolio of individually wrapped cheeses that include The Laughing Cow® Cheese Wedges and Mini Babybel® Cheeses, both favored snacks among health- and weight-conscious consumers with a passion for great-tasting cheese.

"We are thrilled to introduce The Laughing Cow® Smooth Sensations™ Cream Cheese Spread and are excited to provide consumers with a delectably rich, portion-controlled alternative to traditional cream cheese for a better breakfast experience," said Dan Waters, Marketing Director at Bel Brands USA, parent company to The Laughing Cow®'s brands. "Our team is dedicated to bringing consumers delicious cheeses they can feel good about eating, and with the introduction of this new product we now have offerings that meet their needs at any time of the day."

Currently rolling out in stores nationwide, The Laughing Cow® Smooth Sensations™ Cream Cheese Spread is available in five deliciously creamy varieties: Classic Cream 1/3 Less Fat, Strawberries & Cream 1/3 Less Fat, Garden Vegetable 1/3 Less Fat, Cinnamon Cream 1/3 Less Fat, and Classic Cream.  All flavors are packaged in a format consumers know well - individually portioned wedges. The four varieties with one-third less fat than regular cream cheese contain 45 calories per gold foil-wrapped wedge, while the Classic Cream flavor contains 55 calories per wedge.  With the array of flavors available, the pairing combinations with Smooth Sensations™ Cream Cheese Spread are endless – from a morning bagel or toast to a whole wheat waffle with fresh fruit. 

Bel Brands USA has more than doubled in size over the past four years, fueled substantially by three of the company's key brands: The Laughing Cow®, Mini Babybel® and Boursin®.  As momentum and product demand have steadily increased, The Laughing Cow® has continued to meet consumers' needs through ongoing product innovation. Smooth Sensations™ Cream Cheese Spread is the latest example of the brand's commitment to providing great-tasting, portion-controlled cheeses to its ever-expanding fan base.

For more information, visit www.thelaughingcow.com.

About The Laughing Cow®: The Laughing Cow® brands, which include The Laughing Cow® Cheese Wedges, Mini Babybel® Cheeses and Smooth Sensations™ Cream Cheese Spread, are the most popular brands owned by Bel Brands USA Inc, a subsidiary of Fromageries Bel, a family-owned cheese maker headquartered in Paris, France. The Laughing Cow® Cheese Wedges, Mini Babybel® Cheeses and Smooth Sensations™ Cream Cheese Spread are individually wrapped and portion-controlled snacks. Their great taste and unique pull tabs create a one-of-a-kind snacking experience every time a piece is unwrapped.

Fromageries Bel produces more than thirty local and international cheese brands that are sold in more than 120 countries around the globe. In addition to The Laughing Cow®, other USA favorites include popular cheese spreads marketed under Boursin®, Kaukauna® and WisPride® labels.

SOURCE The Laughing Cow(r)