The Law Offices of Dan Newlin Launches #Dan Campaign
#Dan has Landed
Jun 23, 2015, 02:38 ET
CHICAGO, June 23, 2015 /PRNewswire/ -- Dan Newlin is known for serving and bringing justice to everyday injury and accident victims. With past experience in law enforcement, his commitment to public service remained the same when he founded the Law Offices of Dan Newlin. Dan Newlin has offices from Central Florida and South Florida, to the Greater Chicago area. With such a large area to serve, Dan wanted a way to expand his brand and assist client communication. Then he caught sight of the trend taking over social media: the hashtag.
"I knew the pound sign (#) could be used to designate a number and wanted to make it easier for persons in need of legal services to contact the Law Offices of Dan Newlin," said Newlin. "So the idea of simply dialing #Dan rather than having to remember 10 numeric digits, was conceived."
According to a Small Business Trends article, "Hashtags are used mostly on social media sites...But now you can use hashtags on other social platforms, such as Instagram, Facebook, Pinterest and Google+. Anyone sharing content on a relevant topic can add the hashtag label to their message. Others searching for that topic, can search for that label to find other messages on that same social media platform."
With this inspiration, Dan Newlin introduced #DAN, an abbreviated dialing code, made to make communication between existing and potential clients easier and more convenient. For a 18-month period, Newlin conducted beta testing with AT&T, T-Mobile, Sprint and Verizon to operationalize the innovative, one-of-a kind technology.
Not only has Dan Newlin changed the future of technology but he has greatly improved his business brand. Newlin stays on top of trends and believes that this idea may in fact become the next innovative venture for larger companies.
"I expect that the use of abbreviated dialing codes will become more prolific, as companies learn about the power of making it easier for customers to call them using a simple shortcode," said a Senior Telecommunications Consultant at Datafish Consulting, serving the Orlando, Florida, market for the past 15 years. "This type of technology, it's sticky, it's catchy."
According to an article from The Learning Coach, the average person's working memory can memorize about seven items at a time, plus or minus two, for the short duration of about 10-15 seconds. The likeliness of recalling the number after that short amount of time is miniscule.
In this day and age, Dan Newlin has made huge strides for technology. The majority of people no longer memorize phone numbers, and asking someone to do so is like going back in time. Regular advertisements contain seven to nine digit phone numbers that are challenging to memorize and recall. #DAN is shorter and more likely to be recalled by current and potential clients in their emergencies or time of need.
Dan Newlin continues to expand his company in any way possible to provide justice to any and all that needs it. Getting justice has become that much easier, just call #DAN.
Find #Dan on Facebook, Twitter, Google+ and LinkedIn!
SOURCE Law Offices of Dan Newlin
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