The Levi's® Brand and JCPenney Team up to Offer Two $50,000 College Scholarships During Second Annual Tuition Sweepstakes

SAN FRANCISCO, Aug. 6 /PRNewswire/ -- The Levi's® Brand and JCPenney are partnering for the second consecutive year to offer two college scholarship packages of $50,000 each during the companies' tuition sweepstakes.  The scholarships are fully transferable enabling the winner to choose who receives the scholarship.  Winners can choose to use the scholarship for themselves, their friends, their children or even their grandkids.

The Levi's® brand and JCPenney created this tuition campaign to specifically support access to higher education and to increase opportunities for lifetime success. College costs continue to rise, with both public and private colleges over the past 20 years regularly posting tuition increases well above inflation rates. At the same time, college degrees are becoming ever more desirable, and both parents and kids see a degree as a clear path to financial independence and success.  

The tuition sweepstakes begins on July 21, 2010 and ends on September 6, 2010.   Anyone over the age of 13 is encouraged to enter by texting "TUITION" to 45481, visiting www.LevisTuition.com or going to the JCPenney Facebook page at www.facebook.com/JCPenney.

The two grand-prize scholarship winners will each receive a fully transferable deposit of $50,000 to a 529 account, an educational savings plan that helps families set aside funds. Scholarship winners will also receive an additional $20,000 to cover any taxes incurred.

Visit www.LevisTuition.com for more information.

About Levi Strauss & Co.

Levi Strauss & Co. is one of the world's largest branded apparel companies and the global leader in jeanswear, marketing its products in more than 110 countries worldwide. The company designs and markets jeans, casual wear and related accessories for men, women and children under the Levi's®, Dockers® San Francisco and Signature by Levi Strauss & Co.™ brands.  For more information, go to http://levistrauss.com.

Invented in 1873 by Levi Strauss & Co., Levi's® Jeans are the original, authentic jeans. The Levi's® brand offers the widest range of great-fitting jeans on the market and are the most widely recognized and often-imitated products in the history of apparel. Levi's® jeans have captured the imagination and loyalty of generations of diverse individuals through more than 150 years of innovation.  For more information about the Levi's® brand, its products and the Levi's® Stores, visit http://levi.com.

About JCPenney

JCPenney is one of America's leading retailers, operating 1,107 department stores throughout the United States and Puerto Rico, as well as one of the largest apparel and home furnishing sites on the Internet, jcp.com, and the nation's largest general merchandise catalog business. Through these integrated channels, JCPenney offers a wide array of national, private and exclusive brands which reflect the Company's commitment to providing customers with style and quality at a compelling price. Traded as "JCP" on the New York Stock Exchange, the Company posted revenue of $17.6 billion in 2009 and is executing its strategic plan to be the growth leader in the retail industry. Key to this strategy is JCPenney's "Every Day Matters" brand positioning, intended to generate deeper, more emotionally driven relationships with customers by fully engaging the Company's approximately 150,000 Associates to offer encouragement, provide ideas and inspire customers every time they shop with JCPenney. For more information visit www.jcpenney.net

SOURCE Levi’s Brand