The Life Could Be Better Brand and 36creative Design Group Partner to Help Create a Virtual Hug for Japan

SALEM, N.H., March 28, 2011 /PRNewswire/ -- Though the hardships from the 2011 Japan earthquake and tsunami have been wide and ongoing, a niche t-shirt company and a local advertising agency are working together to make a difference with a unique, social media-based effort called Help Hug Japan.

Life Could Be Better and 36creative have partnered to launch an initiative that accumulates Facebook "likes" into a gigantic, virtual hug for the victims of the March quake and tsunami in Japan.

"All too often after making a donation, I find myself asking, 'now what?'," said Kate Hudson, owner of Life Could Be Better. "The initiative, Help Hug Japan, was the answer. This campaign is meant to reach out globally, and be a reminder that Japan is in need of compassion, hope, and monetary donations."

The Help Hug Japan project has bold aspirations: to virtually hug Japan, 36creative estimates they need 492,000 Facebook "likes". Trent Sanders, 36creative co-founder and principal, explains: "Every 'like' is a hug. A hug equals 3 feet. To reach Japan, we'll need to cover 280 miles. That's a lot of hugs."

The Help Hug Japan portal also includes links for donating to the American Red Cross, Angels' Soldiers, and the American Humane Association. Life Could Be Better and 36creative both agree that raising awareness and money for this cause is vital. The companies are currently developing a unique t-shirt design that will become another important source of donation revenue.

You can track Hugs for Japan in progress and read more about this effort at: http://www.helphugjapan.com/

About Life Could Be Better®

Life Could Be Better is a fashion designer and retailer based out of Massachusetts Working with the public over the last 29 years has provided the owner, Kate Hudson, with a daily dose of many Life Could Be Better stories; those stories have inspired a vast amount of her original creations. Each design incites a feeling or experience, and aligned with the Life Could Be Better message allows that feeling or experience to speak out.

For wholesale or retail information visit:  www.lifecouldbebetter.com or call 978.358.8110.

About 36creative

36creative is a rapidly-growing design company founded in 2004. Since its inception, the Company has delivered affordable, professional, targeted branding, creative, and design expertise to businesses across the nation. In keeping with a positive business model, 36creative is proud to be associated with the Salem, NH Chamber of Commerce and The Power of Unity organization. Those interested can view a full catalog of services at www.36creative.com and can reach the Company by calling 603.818.9919.

SOURCE 36creative