The Lighter Side of China

China Veteran Scott Kronick Publishes Lighthearted Book on Life in China

Feb 12, 2014, 08:00 ET from Ogilvy Public Relations

BEIJING, Feb. 12, 2014 /PRNewswire/ -- "The Lighter Side of China" by Scott Kronick, 19-year China veteran businessman and President and CEO of Ogilvy Public Relations, Asia Pacific, was published today by ACA Publishing Ltd. The book, a compilation of Kronick's "Lighter Side of China" columns that ran on "" throughout 2012, reveals the everyday entertaining life experiences that expats may face when living in China.

Chapters covering such topics as 'Holiday Traditions,' 'Lost in Translation,' 'Marital Advice for Mixed Marriages,' 'FengShui,' and 'Brands and Their Copies' make up some of the 25 chapters of the book that depict the crazier experiences one might have in this never-a-dull-moment country. 

In the chapter on English Names & The Chinese, Kronick writes:

I sought to understand everything about the Chinese and became fixated on the English names the Chinese gave themselves. I wondered why a colleague in our advertising office would call himself "Billboard" Kwok. Or why my slightly heavyweight boss called himself "Beef" Chen. Or why the advertising creative team donned such names as "Jesus" Yeh and "Devil" Zhou and, in case you had a question, you could ask for the Creative Director "If" Chen. For those who wonder where these names come from, there are a variety of influences.

Jaime FlorCruz, longtime China watcher and correspondent said, "Kudos to Beijing old-timer Scott Kronick for his personal chronicle of living in China.  It's instructive and comic, often at his expense. It's at times sardonic and at times moving, but always genuine."

James McGregor, author of One Billion Customers added, "Scott Kronick is a keen observer and insightful adventurer who through two decades in China has never lost the sense of humor and sunny soul he arrived with. With this collection of personal stories Scott grabs your hand and takes you for an intimate and affectionate stroll across the foreigner-living-in-China landscape. This book will put a smile on your face and bring comfort to your heart."

"Of all the business, political and travel books that have been written on China, few have explained the nuances of everyday life. That is what I have tried to do in a fun and entertaining format," commented Kronick.

"The Lighter Side of China" appeals to not only those that have spent time in China and that will recognize many of the funny situations from their own experiences but also China watchers, students, and professionals working at the intersection of culture and business in China and elsewhere. The vivid descriptions of life in the country also mean that travelers will find the book both entertaining and informative. 

"The Lighter Side of China" is now available in China at The Bookworm in Beijing, airport bookstores, Shanghai Foreign Languages Bookstores and online booksellers including, and (Shanghai Foreign Languages Bookstore shop).

SCOTT KRONICK has lived in Beijing, China for nearly two decades, following a four-year stint in Taipei, Taiwan. He is currently CEO of Ogilvy Public Relations, Asia Pacific, the leading public relations consultancy in Asia, leading a network of 23 offices throughout the region from a base in Beijing where he founded the China operations in 1995. Scott has worked with some of the largest multinational and domestic companies operating in China and has managed hundreds of staff. Scott is Midwestern American by birth and worked in New York City before his Asian adventure.

About Ogilvy Public Relations
Ogilvy Public Relations (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 85 offices across six continents. In 2013, for the second consecutive year, Ogilvy was named Cannes Lions Network of the Year and Most Effective Agency Network by the Effie Global Effectiveness Index. Ogilvy was also named Best Digital Consultancy in the World, Most Creative Agency and Best South-East Agency by the Holmes Report. Ogilvy PR integrates deeply with all Ogilvy & Mather disciplines (advertising, direct marketing, activation, promotional, digital and entertainment) through the proprietary Ogilvy Fusion™ approach to delivering comprehensive business solutions through content creation, community building and communications with measurable results. Ogilvy PR is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), and one of the largest marketing communications companies in the world. For more information, visit our website at or follow us on Twitter at @ogilvypr.

SOURCE Ogilvy Public Relations