The Limited Expands in the DFW Metroplex to Satisfy Loyal Consumers' Confident Sense of Style

Iconic Women's Fashion Retailer Partners with nonprofit Dress for Success Dallas

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Jun 13, 2011, 07:00 ET

FRISCO, Texas, June 13, 2011 /PRNewswire/ -- Women of the Dallas-Fort Worth Metroplex now have access to more of the modern, impeccably tailored, on-trend designs offered by The Limited with the official opening of the Stonebriar Centre Mall store location.

There are six other stores in the Dallas-Fort Worth Metroplex including NorthPark Center, Galleria, Vista Ridge Mall and Collin Creek Mall. All will offer a celebratory 40% off discount Friday, June 17- Sunday, June 19.

To commemorate the new store's introduction, The Limited is hosting a grand opening celebration kicking off with an evening of fashion and fun, Thursday, June 16, followed by sale events, raffles and more all weekend long. The company plans to donate a percentage of its weekend sales to Dress for Success Dallas and provide hands on support in the Dress for Success retail store, by spearheading a merchandising makeover. The charity is one of over 150 nonprofit affiliates worldwide, whose mission is to promote the economic independence of disadvantaged women by helping them look and feel their best to help gain and retain meaningful employment.

"The Limited's mission is to help women achieve personal success- fulfilling their potential and looking great every step of the way," said Linda Heasley, CEO of The Limited. "That's why we're so excited to expand in the Dallas-Fort Worth market- and proud to partner with Dress for Success Dallas for our new store in Stonebriar Centre Mall."

"We are excited about the chance to learn from the retail pros at The Limited," says Dress for Success executive director Gari Phillips. "We work to provide a positive, upbeat experience for Dallas-area women who are entering the workforce and need clothing that is right for them. And, we are thrilled to be the beneficiary of the Grand Opening weekend sales for the new location of The Limited at Stonebriar- we will be able to help more disadvantaged women find employment and independence."

The Limited, with almost 230 locations nationwide, has seen resurgence in its popularity and is keeping pace with demand across the country with its new store openings. Dallas-Fort Worth has been a priority market for a new store in line with the brand's expansion. For information about the new store locations, sales events, employment opportunities and online ordering, visit thelimited.com.

SOURCE The Limited