The Limited Introduces "The New Look of Leadership"

NEW ALBANY, Ohio, Sept. 4, 2015 /PRNewswire/ -- The Limited is pleased to announce "The New Look of Leadership," a brand campaign that embraces female empowerment and celebrates the many faces of leadership seen today. This campaign is the first step in The Limited's new brand platform, inspiring women to Lead an Unlimited Life and fearlessly follow their dreams. As part of an ongoing commitment to foster a more progressive style of leadership, "The New Look of Leadership" redefines what it means to be a leader today, and honors women who stand out, speak up and push boundaries in their everyday lives.

The Limited engaged more than 60 diverse women leaders to anchor the campaign, including professionals in business, education, government, healthcare, technology, and entertainment. Notable names include Tiffany Dufu, Chief Leadership Officer of Levo; Gabrielle Bernstein, motivational speaker, life coach and author; Natalia Oberti Noguera, founder of Pipeline Angels and Pipeline Fellowship; Cyndie Spiegel, business strategy coach; and Sarah Ashley Schiear, private chef and entertainment expert.

"We are excited to celebrate 'The New Look of Leadership,'" says Diane Ellis, chief executive officer of The Limited. "In talking with our clients, we've discovered there are so many great female leaders among them. We wanted to recognize these outstanding women and launch a movement to inspire others to lead in their own communities."

Created in partnership with YARD, a strategic image-making advertising agency, The Limited will debut "The New Look of Leadership" across all its client touchpoints, including direct marketing, digital and social media (notably Facebook and YouTube), on TheLimited.com and in more than 200 retail stores nationwide. The campaign will launch on Sept. 9 and will continue through the fall and holiday season.

"I'm on the planet to advance women and girls, so saying yes to The Limited was a no brainer," said Tiffany Dufu, Chief Leadership Officer of Levo. "According to Marian Wright Edelman you can't be what you can't see. I'm thrilled to help show women that 'The New Look of Leadership' is in the mirror. It's time for us to redefine and celebrate new models of success."

As part of the development of its new brand platform, The Limited has undertaken a comprehensive review of its product and service offerings to better align itself with the full lifestyle needs of its clients. With this, the company is also introducing two new collections:

• The Limited Luxe Collection: Elegant, sophisticated apparel and accessories for the professional woman who understands how fashion can influence her life and radiate her confidence. Available in select stores and online beginning Sept. 23.
• The Limited Lounge Collection: Athleisure-inspired clothing for the professional woman to feel more at ease, yet still pulled together, in her quieter moments at home, at the gym, or at leisure. Available online beginning Sept. 3, and in select stores Sept. 9.

For spring 2016, "The New Look of Leadership" will continue to feature professional women who reflect a fearless leadership style. The Limited will hold castings in cities across the country, with the next one taking place in Chicago in mid-October. Details will be announced via The Limited's social channels in mid-September.

Join the conversation on social media with @TheLimited #TheLimited #LeadingLooksLike. To learn more visit TheLimited.com/Leaders.

About The Limited 
Building on its 50 years of leadership in American shopping centers, The Limited is an iconic fashion retailer that offers high-quality, private-label apparel designed to help our clients succeed. Design-driven, fashionable styles include suiting, sweaters, dresses, denim, outerwear, and accessories—to suit her lifestyle demands, from workday to weekend. A Sun Capital Partners portfolio company, The Limited has approximately 250 store locations throughout the United States. For more information, please visit: www.thelimited.com. "Like" us on Facebook, or follow us on Twitter, Instagram and Pinterest @TheLimited.

About Sun Capital Partners, Inc.  
Sun Capital Partners, Inc. is a leading private investment firm focused on leveraged buyouts, equity, debt, and other investments in companies that can benefit from its in–house operating professionals and experience. Sun Capital affiliates have invested in more than 340 companies worldwide with combined sales in excess of $45 billion since Sun Capital's inception in 1995. Sun Capital has offices in Boca Raton, Los Angeles, and New York, as well as affiliates with offices in London, Paris, Frankfurt, Luxembourg, Shanghai and Shenzhen. For more information, please visit www.SunCapPart.com.

SOURCE The Limited

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