The Logit Group Partners With Data Quality Co-op to Advance Data Quality Innovation

DQC respondent quality signals will inform Logit's proprietary Calibr8 platform and evolving quality models

SALT LAKE CITY, Oct. 21, 2026 /PRNewswire/ -- The Logit Group, a technology-driven market research company delivering global data collection and research execution services for B2B and consumer audiences, today announced its partnership with Data Quality Co-op (DQC), an independent data quality clearinghouse. Through the partnership, DQC's respondent-level quality signals are integrated into Logit's Calibr8 data quality and survey fraud detection platform, adding information from across the research ecosystem to support Logit's ongoing assessment of survey data quality.

Calibr8 uses a layered approach to data quality, combining infrastructure, device, behavioural, response-content and AI-powered checks to help identify potential fraud and low-quality survey participation. The addition of DQC's respondent-level quality signals provides further context for evaluating respondents and assessing potential data quality risks.

Steve Male, Chief Innovation Officer for The Logit Group said, "Data quality is a challenge the research industry needs to address collaboratively. By integrating DQC's respondent-level quality signals into Calibr8, we're combining our existing quality capabilities with additional intelligence from across the research ecosystem. This partnership reflects our commitment to practical innovation and to continually strengthening how we assess survey data quality."

DQC adds respondent quality history from across the market research ecosystem, extending the information available to Logit beyond what can be observed within its own research. That additional history can inform Logit's models across major survey markets as well as markets where data quality is known to be more challenging.

Through the partnership, DQC's respondent-level quality signals are integrated into Logit's proprietary Calibr8 data quality and survey fraud detection platform, adding another source of respondent quality intelligence to Logit's layered approach to assessing survey data quality.
Calibr8 combines infrastructure, behavioural and AI-powered checks to help identify potential fraud and low-quality survey participation. The integration adds broader respondent-level quality information to support Logit's ongoing quality assessment process.
Learn more about Calibr8: https://logitgroup.com/calibr8/

About The Logit Group
The Logit Group is a technology-driven market research company supporting research agencies, consultancies, corporate insights teams and other research buyers with global data collection and research execution. Combining experienced research teams, project management, quality controls and proprietary technology, Logit supports B2B and consumer research across online, telephone/CATI, qualitative and in-person methodologies.

Guided by its Research Executed promise, Logit brings people, process and technology together to support research projects with a focus on quality, responsiveness and execution. Its technology portfolio includes Calibr8, a layered data quality and survey fraud detection system.
For more information, visit https://logitgroup.com/.

About Data Quality Co-op
Data Quality Co-op (DQC) is an independent first-party data quality clearinghouse. We transform how buyers and suppliers of first-party data measure, understand and manage the quality of their data. Our platform offers continuous quality measurement and real-time quality certification by aggregating, analyzing and benchmarking data quality signals across the ecosystem and the Data Trust Score™, delivering unique, predictive quality intelligence. Together with our clients, we are shaping the future of fast, reliable data-driven insights. Headquartered in Salt Lake City, Utah, our mission is to ensure each business decision, marketing campaign or AI model is driven by data that's high-quality, high-value and perfectly suited for its purpose. For more information, visit www.dataqualityco-op.com.

Media contact:
Marie Melsheimer
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+1-541-815-3951

SOURCE Data Quality Co-op