The Lord Mayor of the City of Westminster to Visit Varsity Offices in Memphis

The visit celebrates a 25-year tradition of sending cheerleaders and dancers to march in London's New Year's Day Parade.

Feb 28, 2013, 13:39 ET from Varsity

MEMPHIS, Tenn., Feb. 28, 2013 /PRNewswire/ -- The Lord Mayor of Westminster will be paying a visit to the offices of Varsity, the Memphis-based leader in cheerleading Thursday, February 28 to acknowledge the 25-year relationship between London's New Year's Day Parade and the groups of cheerleaders and dancers that Varsity chooses to have perform each year.

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The teams of cheerleaders and dancers are comprised of the All Americans who are chosen at Varsity camps all across the country. The All Americans chosen to march in the parade are comprised of the top 12% of the 325,000 campers that Varsity trains in cheer and dance fundamentals.  Last year, Varsity sent a group of 1500 cheerleaders, dancers and guests to London for the prestigious three-hour parade. 

The All Americans are chosen from camps run by the Universal Cheerleaders Association, National Cheerleaders Association, United Cheerleaders Association, Universal Dance Association and National Dance Association, whose camps are held in every state.

The relationship between the Lord Mayor and Varsity began in 1988 when Varsity started selecting the best cheerleaders and dance teams from across the country to march in London's New Year's Day Parade.  The Lord Mayor of the City of Westminster, Angela Harvey, is the first citizen of the city and is host to London's New Year's Day Parade and Festival, which attracts more than 500,000 people to the streets of Westminster.

"We are honored to host the Lord Mayor at our headquarters, and to pay tribute to our positive relationship," says Mike Fultz, Vice President, Varsity International Special Events. "For some of our All Americans, the trip to the London New Year's Day Parade is a highlight of their high school careers, and for many it's their first international trip. We know that they will treasure the experience forever."

For more information, please contact Sheila Noone, at; 901-251-5959. For more information on the London New Year's Day Parade, visit the official site:

About Varsity
Varsity is the source for all things related to cheerleading and dance team.  With a rich heritage and traditions dating back to 1974, Varsity is an innovative global leader comprised of the leading spirit brands and organizations including its educational camps, clinics, competitions and uniforms to teams around the world. Varsity's National Championships, many of which are held at the Walt Disney World® Resorts, have been televised on ESPN Networks for more than 25 years.  Sponsors for Varsity events include Gatorade, Playtex Sport, Softlips, Oxy, PBTeen, and Herff Jones. Web-based Varsity TV features thousands of cheerleading and dance team videos and has become a favorite cheer destination for cheerleaders and coaches alike.  Varsity has led the way in cheerleading safety as a supporter of the American Association of Cheerleading Coaches and Administrators since 1987 and as a camp leader training more than 325,000 cheerleaders per year in cheerleading fundamentals with an emphasis on safety. In 2012, Varsity purchased American Cheerleader Magazine, which has showcased the cheerleading community since 1995. Based in Memphis, Tennessee, Varsity employs 5,000 employees nationwide.  For more information about Varsity, please visit

SOURCE Varsity