Mar 23, 2012, 08:00 ET
CINCINNATI, March 23, 2012 /PRNewswire/ -- There was a pot of gold at the end of the rainbow for both consumers and Swapalease.com when the website offered a two-day discount promotion over the St. Patrick's Day holiday.
St. Patrick's Day is well-known as a party holiday and a perfect time for offbeat promotions – an opportunity that appealed to the Swapalease.com team, which has seen strong sales success recently with promotions at Valentine's Day and Black Friday. "From the cult-like following of McDonald's Shamrock shakes to the launch of a Miami-based website for drink deals, St. Patrick's Day was lucky for more than just leprechauns," said Scot Hall EVP of Operations at Swapalease.com. "We are always on the lookout for new opportunities to reach out to potential customers, and this was a great chance to do just that while also having a little fun."
Held March 16-17, the St. Patrick's Day promotion offered a 66 percent discount to anyone who joined the site's Lifetime Swapalease.com Buyer's Club, boosting overall traffic to the site by nine percent and increasing memberships sold by a whopping 260 percent. The website's last promotion, over Valentine's Day, generated an 83 percent increase in sales. Luck o' the Irish, indeed.
In addition to the discount, Swapalease.com created an interactive online quiz that invited customers to vote on which luxury vehicle their favorite star of Irish descent might drive. Hundreds of quiz takers offered their opinion on whether Matthew McConaughey and Bono drive BMWs, Mercedes or Aston Martins (for the record, 51% of respondents think Irishman Pierce Brosnan drives an Aston Martin Vanquish, while 26% wonder if Liam Neeson fastens his seatbelt in a Lexus LS600H.)
Swapalease.com is the only full-service online marketplace of in-process vehicle leases, matching individuals who want to get out of their lease with people who are looking for short-term lease agreements. Prospective buyers can search the listings for the exact vehicle they want, and then register for a nominal fee, allowing them to use Swapalease.com's safe online system to contact the prospective seller and close the deal. The Lifetime Buyer's Club gives members the permanent opportunity to search Swapalease.com's inventory of cars and contact lease owners directly.
"St. Patrick's Day definitely came up green for both Swapalease.com and lessees," said Keith Cain, Client Services Supervisor. "We were lucky to land so many new customers, and they will get lucky finding their dream car on our site."
Swapalease.com is the world's largest automotive lease marketplace and the pioneer of facilitating lease transfers online as evidenced by the company's patented processes. Conceptualized in 1997 it has evolved into a leading automotive consumer online destination servicing all aspects of the automotive leasing lifecycle including education, research, pricing, acquisition and lease transfer.
The company is headquartered in Cincinnati, Ohio, and is privately held. For more information please call 866-SWAPNOW (866-792-7669).
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