"We are delighted to be bringing this store to Chicagoland! With the incredible success of the New York flagship store, bringing the Harry Potter world to life on Michigan Avenue was an absolute must," said Karl Durrant, Senior Vice President, Warner Bros. Discovery Retail Experiences. "From the shop's design to exclusive merchandise and a speakeasy-inspired Butterbeer Bar, Harry Potter Shop Chicago is infused with nods to the city's rich history and unique culture, giving fans a one-of-a-kind experience and unforgettable connection to the wizarding world."
Before even stepping foot into Harry Potter Shop Chicago, the magic begins! Fans, locals and tourists walking on Michigan Avenue will be captivated by the store's elegant exterior that pays homage to the city's bold architectural spirit. Once inside, the store's design leans into themes of resilience and rebirth seen in Harry Potter and the Goblet of Fire.
Guests are welcomed by a moving mermaid-stained glass window, inspired by the window in the Prefects' bathroom at Hogwarts, as well as the iconic Golden Egg transporting fans straight into scenes from Harry Potter and the Goblet of Fire. The store's interior brings the three tasks of the Triwizard Tournament to life:
- Suspended broomsticks "on fire" light up the store as a nod to the dragon challenge.
- The water trial's Golden Egg adds a shimmering focal point to the store's design.
- A maze patterned floor leads to the register area, symbolizing the culmination of the tournament and the shopping journey.
- The Goblet of Fire itself serves as a centerpiece, bringing the three tasks together.
Spellbinding Areas to Explore:
Visitors making their way through the store, will discover enchanting, themed areas, giving every wizard, witch and Muggle something to enjoy!
- Butterbeer Bar: At the heart of the store is the largest Butterbeer Bar in the U.S. Inspired by Chicago's famous style of speakeasies, guests can sip on the iconic Butterbeer and indulge in exclusive Chicago-themed Butterscotch Popcorn.
- Confectionery: From Bertie Bott's Every Flavor Beans, to Chocolate Frogs, the Honeydukes inspired confectionery is filled with a variety of sweet treats and boasts an oversized interactive jellybean experience.
- Chicago Section: The store will feature a selection of Chicago-exclusive wizarding world merchandise including a Chicago bear, spirit jersey, pins, mug, tote bag, caps and many more.
- House Pride: Gryffindor, Hufflepuff, Ravenclaw, Slytherin? The store has it all! Visitors can celebrate their Hogwarts house with themed apparel, accessories, collectibles and a dedicated fitting room to ensure fans look bewitching in their new house gear!
- Wands, Robes, Stationery, Jewelry and Collectables: Fans can find their perfect match in the Room of Wands and explore unique keepsakes that celebrate the wizarding world.
- MinaLima Section: Home to America's second House of MinaLima, the graphic design duo behind the Harry Potter and Fantastic Beasts films, this area features stunning visual storytelling that has captivated fans worldwide. Plus, visitors can check out a Chicago-exclusive print from the designers.
- Personalization: Fans can personalize a Hogwarts robe, wand or acceptance letter to make for a truly unique purchase.
To learn more about Harry Potter Shop Chicago, visit HarryPotterShopChicago.com, and to keep up to date on all events and news, follow Harry Potter Shop's social channels:
Instagram.com/HarryPotterShop
Tiktok.com/@harrypottershop
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About the Harry Potter franchise:
From the moment eleven-year-old Harry Potter met Rubeus Hagrid, Keeper of Keys and Grounds at Hogwarts School of Witchcraft and Wizardry, his adventures have left an indelible mark on popular culture. Today, over 25 years later, the Harry Potter phenomenon thrives as one of the most successful and best-loved entertainment properties in history.
J.K. Rowling's best-selling Harry Potter novels have been brought to life in an ever-evolving, interconnected universe which is loved by millions of fans worldwide. Eight blockbuster Harry Potter films and three epic Fantastic Beasts films bring the spellbinding action to life on screen, Harry Potter and the Cursed Child mesmerizes on stage, and state-of-the-art video and mobile games from Portkey Games allow players to experience the wizarding world like never before. Fans can proudly showcase their passion through innovative consumer products, and thrill at spectacular location-based experiences - including five theme park lands at Universal Studios locations around the world.
This expanding portfolio of Warner Bros. Discovery-owned Harry Potter and Fantastic Beasts offerings includes ground-breaking touring experiences and events, each developed to celebrate special moments and locations that fans cherish, as well as the Platform 9 3⁄4 retail shops and iconic flagship store Harry Potter New York and the new Harry Potter Shop Chicago. Wizards, Witches and Muggles alike can also discover something new as they explore behind-the-scenes secrets at Warner Bros. Studio Tour London – The Making of Harry Potter and Warner Bros. Studio Tour Tokyo – The Making of Harry Potter.
With a new HBO Original TV series based on the Harry Potter books on the way, this extended world continues to provide the community with fresh and exciting ways to interact. For its global fans, and for generations to come, it invites everyone in to find the magic for themselves.
For the latest Harry Potter and Fantastic Beasts news and features, visit www.harrypotter.com.
About Warner Bros. Discovery Global Experiences:
Warner Bros. Discovery Global Experiences (WBDGE) is a worldwide leader in the creation, development, licensing and operating of location-based entertainment based on the biggest franchises, stories, and characters from Warner Bros.' world-renowned film, television, animation, and games studios, HBO, Discovery, Cartoon Network and more. WBDGE is home to the groundbreaking locations of The Wizarding World of Harry Potter at Universal theme parks around the world, award-winning Warner Bros. Studio Tour locations in London, Hollywood, and Tokyo, the iconic Harry Potter New York flagship store, Warner Bros. World Abu Dhabi, The WB Abu Dhabi, The FRIENDS Experience, The Game of Thrones Studio Tour and countless other experiences inspired by Harry Potter, DC, Looney Tunes, Scooby-Doo, Game of Thrones, FRIENDS and more. WBDGE is part of Warner Bros. Discovery's Revenue & Strategy division.
SOURCE Harry Potter Shop Chicago
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