PORTLAND, Maine, June 22, 2016 /PRNewswire/ -- The Maine Lobster industry is ramping up marketing efforts as it prepares for peak season, when landings increase and more diners across the country are enjoying the fresh taste of Maine Lobster - when it's at its sweetest and most tender.
Coming off a record value catch in 2015, industry leaders are anticipating another strong season.
Historically, peak season for Maine Lobster starts two weeks before or after July 4th, and those who work in the industry day in and day out are anticipating a typical start to the season and an orderly marketplace.
"Being out on the water each day, I haven't seen an increase in what I'm catching to indicate an early harvest," said Sonny Beal, a fisherman and board member of the Maine Lobster Marketing Collaborative (MLMC). "I'm anticipating the start of the season to be on track with years past, and I'm looking forward to another successful year."
From those on the water to the wholesalers, processors and distributors, everyone in the Maine Lobster supply chain is preparing for the start of another season.
"We had a great 2015, and while we haven't seen a significant uptick in volume yet this year, when we do, we'll be ready to bring the unparalleled taste of Maine Lobster to our customers around the globe," said Luke Holden, president and founder of Cape Seafood and Luke's Lobster.
"Our organization is composed of people who work with every aspect of the Maine Lobster industry, and based on everything we've been hearing and seeing, we're expecting a stable market in 2016," said Matt Jacobson, Executive Director of the MLMC.
The Maine Lobster Marketing Collaborative, in its second full year, is excited to kick off a series of activities focused on educating chefs, sharing the Maine Lobster story with national media and connecting with lobster lovers through social and digital platforms.
"Lobster, just like produce, has a season when the flavor is at its best, and that is really what we are focused on - spreading the word about the most delicious lobster in the world and the hard working individuals who bring it to your plate," said Jacobson.
About the MLMC
The Maine Lobster Marketing Collaborative (MLMC), founded in 2013, is funded by Maine Lobster harvesters, dealers and processors to grow demand, both for whole live lobster and a variety of value-added products. The MLMC supports that objective by promoting the core values of the Maine Lobster industry, which are sustainability and traceability that's deeply rooted in tradition. Maine Lobster achieved the Marine Stewardship Council (MSC) certification in 2013, allowing Maine Lobster to certify its long-standing sustainable practices. The industry has been self-regulating for more than 150 years.
SOURCE Maine Lobster Marketing Collaborative