The Makeup Bag Grows Up: Thesis Couture Launches Next-Level Cosmetics Storage Solution, The NYLA Bag, to Move Women Beyond the Era of Cluttered Cosmetics Cases
The NYLA is the first cosmetic case engineered to prevent makeup breakage and maximize organization
Oct 26, 2017, 09:00 ET
LOS ANGELES, Oct. 26, 2017 /PRNewswire/ -- Thesis Couture, the leading brand in creating premium fashion footwear and accessories solutions for the modern woman, is launching the Thesis NYLA bag today on Indiegogo.
The NYLA bag is the solution to level-up all women's daily cosmetics routine – in an effort to enhance the everyday five-to-ten minutes of self-care particularly while traveling. In addition to its core function as a case for 20 cosmetic compartments, as well as several dedicated travel features, the case's hook allows it to hang for easy makeup application on the go. The case material is made of premium Nappa croc print leather from a world class Italian tannery, shaped to fit in any women's handbag. The dimensions while closed are 4.5 x 6 x 9 inches, and while open 9 x 10.5 inches. The inside of the cosmetics case features 20 individual slots and pockets to help women curate the perfect kit of beauty essentials. It also features an intuitive design to keep daily makeup essentials organized without clutter and breakage while providing a seamless application throughout a woman's beauty routine.
"The NYLA bag is a professional, on-the-go women's dream," said Dolly Singh, CEO and founder of Thesis Couture. "We've all been there: Heading to a meeting, running off to an event, traveling for something important, and your shuffling through a messy cosmetics bag that makes it impossible to find what you need quickly. I knew if women in my inner circle all have this problem, so must my customers. I decided to solve this problem with intuitive organization and design."
Thesis Couture aims to create an intuitive flow for saving time and creating peace of mind. From professional makeup artists to the everyday professional woman, Thesis Cosmetics Capsule case is an investment for females who value time and beauty. Between breaking, cracking and clutter, up until today, a cosmetic case in the beauty industry has not protected women's makeup investment pieces nor eased their daily routine of applying makeup. Organization, functionality and smart design are the pillars of Thesis Couture and the Cosmetic Capsule will continue to deliver this tradition.
The cost of each NYLA Bag is $350, but will be available on Indiegogo for $225 as a special offer for the first 40 days. Backers will receive shipments in early 2018. Each individual who signs up to the newsletter on Thesis Couture's website will unlock premium VIP perks.
Visit the Indiegogo campaign here: https://www.indiegogo.com/projects/the-nyla-bag-design-fashion
Product Details:
● Intuitive organization of cosmetics in a proper way
● Internal design prevents makeup from breaking and damage
● Outside of case made from premium Italian luxury leather to prevent crushing and maintain structure
● Capacity to hold and cushion daily makeup essentials: Internal compartments for 20 different sizes of compacts, shadow cases, brushes, lipstick, mascara, balms and more
● Hang strap and easy open hook to hang
● Fits as a wedge shape into packed suitcase, travel bag, or handbag
● Can function as an evening bag
● Designed in California, made from premium Italian leather
● Easy to clean internal mesh
● "Happy cosmetics"
Indiegogo Perks:
● $45 Thesis V-Shirt (retail $60)
● $225 NYLA Bag (retail $350) + Thesis V-Shirt
● $420 Buddy Pack - 2 NYLA Bags (1 Copper Napa, 1 Black Croc Print) + 2 V-Shirts
● $600 Platinum Pack - 1 NYLA Bag in Snake Print Calfskin (Limited Edition, Retail $495), 1 NYLA Bag in either Black Croc Print or Copper Nappa + 1 Thesis V Shirt
About Thesis Couture:
Thesis Couture is the leading fashion design and innovation brand. Its team is one of the most multidisciplinary and decorated teams to ever enter the fashion industry. Backgrounds of its leaders include experience from prestigious fashion brands, tech companies and educational institutions such as Jimmy Choo, SpaceX, Business of Fashion, Massachusetts Institute of Technology, University of California: Los Angeles, and Stanford University. Thesis Couture's board of advisors includes executives from Twitter, SpaceX, and more. From high heels to cosmetics bags, the company prides itself in never compromising or sacrificing quality for style. Learn more on www.thesiscouture.com. Follow Thesis Couture on Facebook, Instagram, and Twitter.
Hashtags:
#Elevate #ThesisCouture #NYLABag
Contact:
Nicole Rodrigues
NRPR Group for Thesis Couture
(650) 815-5069
SOURCE Thesis Couture