NEW YORK, Feb. 24, 2011 /PRNewswire/ -- In nature, there are elements that work together in perfect harmony, relying on one another to flourish. In the first months of every year, the marula harvest is a reminder of the incredible synergy between the land, elephants and community, which thrives in the South African plains. All parts work together to create a miraculous interaction, with an end result of Amarula Cream: the true spirit of Africa.
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The marula tree, an ancient tree of Africa, serves as a spiritual center and nutritional mainstay for local villagers. Indigenous to southern Africa, the marula yields a soft fleshy fruit, pale yellow in color when ripe and packed around a large, very hard kernel. Harvested from the ground, and naturally high in Vitamin C and other nutrients, the marula fruit pulp forms the basis of Amarula Cream.
Tourists travel from around the world to witness the great African elephant, one of the "Big Five" animals that roam wild in Kruger National Park. The elephant plays a vital role in the marula harvest; the animals migrate annually across the African plains to enjoy the sweet nectar of the marula fruit, and spread the seeds of future marula trees and fruit throughout the region.
The tribes in the northeast of South Africa have created a community of family, work and nature in the Limpopo province – over 60,000 people are supported through the marula harvest, which generates enough revenue to sustain the local community year round. Distell, the producer of Amarula Cream, supports the local communities through social development and education, as well as conservation of the marula trees and growing area.
To ensure the health and survival of the elephant populations, Distell has joined forces with the University of Kwa-Zulu Natal to create the Amarula Elephant Research Project, which conducts research and tracking of elephant movement rates and ranging behavior. This program has created a comprehensive collaring project, which allows researchers to monitor the elephants' behavior and their numbers across the African plains. The AERP has become recognized globally as an authority on the behavior of the African elephant.
The marula harvest lies at the heart of a timeless relationship between man and nature. Without the marula tree, the elephants would have no fruit to eat and the tribes would not be able to provide for their wellbeing. The local tribes harvest the marula fruit and provide for the survival of elephants in the wild. Tourism and land stewardship allows the marula trees to flourish and grow. And in the end, Amarula Cream, a classic spirit of Africa, embodies the synergy between land, elephants and community for spirits aficionados the world over to savor.
For more information about Amarula Cream Liqueur, please contact Rebekah Polster, Gregory White PR, at Rebekah@gregorywhitepr.com or call 718-403-9473.
SOURCE Aveniu Brands