The Max Cure Foundation and EHE International Inspire Holiday Spirit at Rockefeller Center

Dec 02, 2013, 13:00 ET from The Max Cure Foundation

Display Window Helps Raise Awareness For Pediatric Cancer

NEW YORK, Dec. 2, 2013 /PRNewswire-USNewswire/ -- The Max Cure Foundation (MCF) will take over the giant display window at 10 Rockefeller on The Today Show Plaza just steps away from the Rockefeller Center Christmas Tree. This opportunity to highlight Max Cure and its mission to advance the fight against pediatric cancer was made possible by EHE International.

The 115 square foot exhibit will contain childhood cancer facts and will feature MCF's Dunk Your Kicks program. This campaign is a fun way of teaching philanthropy throughout the community by asking people to donate their old sneakers. MCF sells the "kicks" to an international recycler. Monies received to MCF will go towards advancing their mission. The recycler then sells the sneakers in emerging market countries in the Affordable Clothing Market.

"We are honored that EHE International chose The Max Cure Foundation and believes in our cause," says Max Cure Foundation Chairman, David Plotkin.

The window will showcase MCF's mascot, Lion Max. He will act as Santa and sit on a throne with a TV monitor playing highlights from MCF's events over the years. He will be holding a scroll that reads "All I want this holiday is a cure."

All display sneakers were generously donated by Maine Camp Experience.

"We are happy to do our part and share in the passion of The Max Cure Foundation," says President of EHE International, Deborah McKeever

Max Cure Foundation's Dunk Your Kicks is taking the country by storm and is doing it one dunk at a time. The window will be on display December 1, 2013 until December 31, 2013. For more information on The Max Cure Foundation visit or find them on Facebook at

EHE INTERNATIONAL: Since 1913, EHE International has been the recognized leader in preventive medicine.  Its clinical protocols are specifically designed for the early detection of preventable disease and its associated risk factors, supported by robust personal coaching and wellness tools and resources, and its industry leading educational and social engagement platforms.  The company is well-known for its corporate-sponsored employee benefit and its patient-centered approach to preventive care and life-style management programs specifically designed for integration into self-funded employer-sponsored medical plans. For more information, contact EHE International, 10 Rockefeller Plaza, 4th Floor, New York, New York 10020; 212.332.3700; 

The Max Cure Foundation: The Max Cure Foundation (MCF) is a 501(c)(3) public charity dedicated to advancing cures for pediatric cancers, funding the development of less toxic treatments for children, including the funding of an immune cell therapy lab at Memorial Sloan-Kettering Cancer Center dedicated to alternative treatments for children battling the disease. MCF provides low-income and military families who are battling pediatric cancer emotional and financial support, while seeking to inspire children with the disease to confront it with courage and bravery.

SOURCE The Max Cure Foundation