The Most Important Meal Of The Day Is No Longer Limited To Just Mornings; Millennials Love Having Breakfast All Times Of Day

SEATTLE, Feb. 1, 2017 /PRNewswire/ -- Krusteaz, makers of premium pancake, waffle and baking mixes, today released the results of its third annual breakfast survey, a national poll conducted by ORC International, revealing that the "Breakfast Night" trend continues as nine out of 10 Americans say they eat breakfast for dinner. Forty-one percent are regulars, doing so at least 2-3 times a month, a 10% increase from survey respondents in 2015.

The Breakfast Night trend is most popular with millennials (93%) who also fire up their griddles for breakfast at other unexpected parts of the day such as lunch and late night snacking. Millennials are 84% more likely then Gen X and Boomers to eat breakfast for lunch and 83% more likely then Gen X and Boomers to enjoy breakfast as a late-night snack.

"Freedom and customization are king when it comes to millennial habits. This is why they are so drawn to the idea of having breakfast however they want, whenever they want," said Andy Heily, President of Continental Mills.

As for topping choices, millennials are also more likely to mix it up. They are more than twice as likely than Boomers to top pancakes and waffles with strawberries, chocolate chips or whipped cream versus the more traditional syrup which is still the most popular topping for pancakes and waffles, selected by 60% of all respondents. Toppings are so important to those of all ages and only a mere 2% of us are willing to go bare.

And since all good meals are better when you share, it's no surprise that 56% of millennials noted they would share their breakfast for dinner images on social media.

New Rules for Family Meal Time
Millennials aren't the only ones leading the Breakfast Night charge. Ninety-three percent of families say they eat breakfast for dinner. Most (69%) families eat dinner together at least 4 nights a week, which is an 11% increase from 2015 survey results, and over one in three (37%) say they do so every night. Amongst all surveyed, the preference to eat Breakfast Night is at home with loved ones (55%) rather than at a restaurant (29%).

"We love to see that families continue to make Breakfast Night a part of their routine. It's something easy for moms and dads, but deliciously exciting and customizable for kids," continued Heily. "Krusteaz makes it easy for those all across America to enjoy delicious pancakes and waffles at all times of the day."

In honor of National Hot Breakfast Month, Krusteaz is offering fans the chance to win Breakfast Night giveaways throughout the entire month of February:

• Tune into the Krusteaz Facebook page on 2/1 at 11AM PT and watch Averie Sunshine, a Krusteaz Baker's Dozen member, demo her Breakfast Night recipe via Facebook Live. Fans who engage with the video will be entered to win an assortment of Krusteaz pancake and waffle mixes.
• Join the Krusteaz Breakfast Night Twitter Party on Pancake Day (February 28) at 1:30PM PT and chat to win prizes throughout the hour using #Krusteaz and #BreakfastNight
• From February 15-28, share your ultimate pancake and/or waffle spread on Twitter using #Krusteaz and #BreakfastNightContest. 5 winners will be chosen to win $100. For more details, visit: http://www.krusteaz.com/breakfast-night-battle-sweepstakes

Krusteaz mixes are available in supermarkets nationwide. Krusteaz fans are encouraged to share photos and videos of their Breakfast Nights on Facebook (Facebook.com/Krusteaz), Instagram (instagram.com/Krusteaz) and Twitter (Twitter.com/Krusteaz). For fun and easy Breakfast Night recipes and ideas, visit Krusteaz.com/breakfastnight.

Methodology
The breakfast survey was conducted by ORC International on behalf of Krusteaz. Findings are based on an online survey of 2,102 U.S. adults ages 18 and older in December 2016.

About Krusteaz^®
The Krusteaz story began in 1932 when a group of women from a Seattle bridge club created a just-add-water pie crust that was an industry first. Today, Krusteaz remains a family-owned business that stands for innovative products, premium ingredients and easy-to-make mixes to fit every occasion. The product line includes pancakes, waffles, muffins, quick breads and flatbreads, cookies, dessert bars, cornbread, crumb cakes and a line of Gluten Free products. Every box invites consumers to have fun in the kitchen, get a little messy, fuel their creativity and enjoy the possibilities Krusteaz mixes bring to the table.

About Continental Mills, Inc.
Continental Mills, Inc. is a third generation, family-owned maker of some of the best loved breakfast, baking and snack brands. Under the portfolio of breakfast and baking we have our flagship brand Krusteaz®, as well as Kretschmer® Wheat Germ, Albers® Cornmeal and Grits, Alpine® Cider and several licensed product extensions. Under our snacking portfolio we have WildRoots® Trail Mixes sold in Club stores, and new Buck Wild™ Snacks. Continental Mills headquarters is located in Tukwila, WA and products are sold through retail, foodservice, and club store channels throughout the United States.

SOURCE Krusteaz

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