The MVNO market analysis: status update, emerging opportunities and outlook for Europe
LONDON, July 17, 2014 /PRNewswire/ -- Reportbuyer.com has added a new market research report:
The MVNO market analysis: status update, emerging opportunities and outlook for Europe
https://www.reportbuyer.com/product/2073068/The-MVNO-market-analysis-status-update-emerging-opportunities-and-outlook-for-Europe.html
Mobile virtual network operators (MVNOs)& are brands that provide a mobile service using a host operator's network, often focusing on a specific market segment, or operated by companies seeking to expand their operations into mobile, such as cable companies or retailers. This report analyses the status and outlook of the MVNO market, and discusses emerging MVNO business models.
- This report provides an analysis of the MVNO market as it enters a new phase, and offers recommendations for stakeholders in the market.
- It considers the evolution of traditional MVNO business models focusing on price competition and market segmentation, and discusses options for MVNOs in the context of intensifying competition in mobile services.
- It then provides a country-by-country analysis of market conditions for MVNOs in Europe, including an outlook for the MVNO sector as a whole in each country. Countries
specifically mentioned are shown in Figure 1. Detailed analysis is provided in the final section of the report.
- The report discusses emerging MVNO opportunities that seek to renew the MVNO proposition in a changing market context. These are content, data-centric, government, M2M and SME MVNO business models.
This report is based on several sources:
- Our internal research, including Telecoms Market Matrix1 - Analysys Mason's considerable custom research and consulting expertise in MVNOs, from a large number of
projects worldwide.
Table of contents
6.Executive summary
7.Executive summary: Opportunities for traditional MVNO business models are becoming scarcer, but remain in so
8.Executive summary: New business models are emerging, as MNOs search for value creation strategies and new MVNO players enter the market me countries
9.Recommendations
10.Recommendations
11.MVNO market status update
12.MVNOs first emerged in Western Europe and North America in the late 1990s and are now present worldwide
13.MVNOs have had varying levels of success in Europe; in the most successful markets the sector has achieved 10–15% penetration
14.Many operators' wholesale divisions have engaged with MVNOs in order to complement the MNO's own retail activities
15.The operating environment for MVNOs is changing as their hosts' objectives change; historical growth opportunities are disappearing
16.In a tougher operating environment, many conventional MVNOs are searching for new ways to streamline costs
17.MVNOs also have opportunities to differentiate on price
18.Emerging opportunities for MVNOs
19.MVNOs can be used to address the new opportunities enabled by new network technologies and the proliferation of connected devices
20.Emerging MVNO business models: Data-centric propositions
21.Emerging MVNO business models: Content
22.Emerging MVNO business models: Government
23.Emerging MVNO business models: M2M
24.Emerging MVNO business models: SME
25.MVNO market outlook in Europe
26.Most Western Europe countries have active MVNO markets, while Central and Eastern Europe is lagging behind
27.We have developed a framework to assess the market outlook for the MVNO sector as a whole in each country: there are five main variables
28.The market landscape in Europe is getting tougher for MVNOs, but growth opportunities remain in many countries [1]
29.The market landscape in Europe is getting tougher for MVNOs, but growth opportunities remain in many countries [2]
30.Conventional MVNO business models will continue to be viable, but the sector needs to adapt to realise new opportunities
31.European country-by-country analysis
32.Austria: Strong telecoms brands are likely to drive MVNO growth as 3 opens up its network
33.Czech Republic: A rich MVNO ecosystem is developing as the market opens up
34.Denmark: There is little room for MVNO growth following a price war and consolidation by MNOs
35.France: The launch of Free Mobile, a price innovator, has undermined the market opportunity for no-frills MVNOs
36.Germany: An improving mobile market presents opportunities in some segments despite competition from MNO sub-brands
37.Ireland: The prospects are good for a new entrant, if it can secure the right wholesale deal
38.Italy: A lack of a favourable wholesale deals is limiting opportunities for MVNOs
39.Netherlands: Relatively high prices and a shifting operator environment present opportunities for MVNOs
40.Norway: The recent spectrum auction result may offer MVNOs their best opportunity in Scandinavia, but it is still a weak prospect
41.Poland: Play and the existence of MNO sub-brands make this a difficult market for MVNOs to enter
42.Russia: Conditions are improving for MVNOs, but the market environment remains difficult for new entrants
43.Slovenia: MVNO brands have lacked the flexibility in pricing to withstand aggressive competition from MNO sub-brands
44.Spain: High prices and the willingness of operators to address wholesale opportunities makes Spain a strong market for MVNOs
45.Sweden: This highly competitive four-operator market has little scope for price competition, so innovation is required from potential MVNOs
46.Switzerland: The market is ripe for disruption but the operators retain a strong grip
47.Turkey: Double taxation is still the major barrier to entry for MVNOs
48.UK: Strong MVNO brands have been able to gain sizeable customer bases, aided by established wholesale competition
49.Most Central and Eastern European markets show weak prospects for MVNOs, but there are a few opportunities
50.About the authors and Analysys Mason
51.About the authors
52.About Analysys Mason
53.Research from Analysys Mason
54.Consulting from Analysys Mason
List of figures
Figure 1: Summary of report coverage
Figure 2: MVNO prospects for countries covered in this report
Figure 3: Emerging MVNO business models
Figure 4: Status of the MVNO sector worldwide
Figure 5: MVNO penetration in selected European countries, 3Q 2008–3Q 2013
Figure 6: MVNOs' value propositions by market segment
Figure 7: Breakdown of costs and areas of potential savings for an MVNO
Figure 8: Five emerging MVNO business models
Figure 9: Key features of TETRA and commercial mobile networks
Figure 10: M2M strategies for MNOs and MVNOs
Figure 11: Status of the MVNO sector in Europe
Figure 12: Framework to assess MVNO market outlook
Figure 13a–b: Outlook for the MVNO sector in selected European countries
Figure 14: MVNO prospects for countries covered in this report
Figure 15: Active MVNOs by network host, Austria
Figure 16: Market conditions for MVNOs in Austria
Figure 17: Active MVNOs by network host, Czech Republic
Figure 18: Market conditions for MVNOs in the Czech Republic
Figure 19: Active MVNOs by network host, Denmark
Figure 20: Market conditions for MVNOs in Denmark
Figure 21: Active MVNOs by network host, France
Figure 22: Market conditions for MVNOs in France
Figure 23: Active MVNOs by network host, Germany
Figure 24: Market conditions for MVNOs in Germany
Figure 25: Active MVNOs by network host, Ireland
Figure 26: Market conditions for MVNOs in Ireland
Figure 27: Active MVNOs by network host, Italy
Figure 28: Market conditions for MVNOs in Italy
Figure 29: Active MVNOs by network host, Netherlands
Figure 30: Market conditions for MVNOs in the Netherlands
Figure 31: Active MVNOs by network host, Norway
Figure 32: Market conditions for MVNOs in Norway
Figure 33: Active MVNOs by network host, Poland
Figure 34: Market conditions for MVNOs in Poland
Figure 35: Active MVNOs by network host, Russia
Figure 36: Market conditions for MVNOs in Russia
Figure 37: Active MVNOs by network host, Slovenia
Figure 38: Market conditions for MVNOs in Slovenia
Figure 39: Active MVNOs by network host, Spain
Figure 40: Market conditions for MVNOs in Spain
Figure 41: Active MVNOs by network host, Sweden
Figure 42: Market conditions for MVNOs in Sweden
Figure 43: Active MVNOs by network host, Switzerland
Figure 44: Market conditions for MVNOs in Switzerland
Figure 45: Active MVNOs by network host, Turkey
Figure 46: Market conditions for MVNOs in Turkey
Figure 47: Active MVNOs by network host, UK
Figure 48: Market conditions for MVNOs in UK
Figure 49: Market conditions for MVNOs in selected countries in Central and Eastern Europe
Read the full report:
The MVNO market analysis: status update, emerging opportunities and outlook for Europe
https://www.reportbuyer.com/product/2073068/The-MVNO-market-analysis-status-update-emerging-opportunities-and-outlook-for-Europe.html
For more information:
Sarah Smith
Research Advisor at Reportbuyer.com
Email: [email protected]
Tel: +44 208 816 85 48
Website: www.reportbuyer.com
SOURCE ReportBuyer
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