The MVNO market analysis: status update, emerging opportunities and outlook for Europe

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The MVNO market analysis: status update, emerging opportunities and outlook for Europe

https://www.reportbuyer.com/product/2073068/The-MVNO-market-analysis-status-update-emerging-opportunities-and-outlook-for-Europe.html

Mobile virtual network operators (MVNOs)& are brands that provide a mobile service using a host operator's network, often focusing on a specific market segment, or operated by companies seeking to expand their operations into mobile, such as cable companies or retailers. This report analyses the status and outlook of the MVNO market, and discusses emerging MVNO business models.

- This report provides an analysis of the MVNO market as it enters a new phase, and offers recommendations for stakeholders in the market.
- It considers the evolution of traditional MVNO business models focusing on price competition and market segmentation, and discusses options for MVNOs in the context of intensifying competition in mobile services.
- It then provides a country-by-country analysis of market conditions for MVNOs in Europe, including an outlook for the MVNO sector as a whole in each country. Countries
specifically mentioned are shown in Figure 1. Detailed analysis is provided in the final section of the report.
- The report discusses emerging MVNO opportunities that seek to renew the MVNO proposition in a changing market context. These are content, data-centric, government, M2M and SME MVNO business models.

This report is based on several sources:
- Our internal research, including Telecoms Market Matrix1 - Analysys Mason's considerable custom research and consulting expertise in MVNOs, from a large number of
projects worldwide.
Table of contents

6.Executive summary

7.Executive summary: Opportunities for traditional MVNO business models are becoming scarcer, but remain in so

8.Executive summary: New business models are emerging, as MNOs search for value creation strategies and new MVNO players enter the market me countries

9.Recommendations

10.Recommendations

11.MVNO market status update

12.MVNOs first emerged in Western Europe and North America in the late 1990s and are now present worldwide

13.MVNOs have had varying levels of success in Europe; in the most successful markets the sector has achieved 10–15% penetration

14.Many operators' wholesale divisions have engaged with MVNOs in order to complement the MNO's own retail activities

15.The operating environment for MVNOs is changing as their hosts' objectives change; historical growth opportunities are disappearing

16.In a tougher operating environment, many conventional MVNOs are searching for new ways to streamline costs

17.MVNOs also have opportunities to differentiate on price

18.Emerging opportunities for MVNOs

19.MVNOs can be used to address the new opportunities enabled by new network technologies and the proliferation of connected devices

20.Emerging MVNO business models: Data-centric propositions

21.Emerging MVNO business models: Content

22.Emerging MVNO business models: Government

23.Emerging MVNO business models: M2M

24.Emerging MVNO business models: SME

25.MVNO market outlook in Europe

26.Most Western Europe countries have active MVNO markets, while Central and Eastern Europe is lagging behind

27.We have developed a framework to assess the market outlook for the MVNO sector as a whole in each country: there are five main variables

28.The market landscape in Europe is getting tougher for MVNOs, but growth opportunities remain in many countries [1]

29.The market landscape in Europe is getting tougher for MVNOs, but growth opportunities remain in many countries [2]

30.Conventional MVNO business models will continue to be viable, but the sector needs to adapt to realise new opportunities

31.European country-by-country analysis

32.Austria: Strong telecoms brands are likely to drive MVNO growth as 3 opens up its network

33.Czech Republic: A rich MVNO ecosystem is developing as the market opens up

34.Denmark: There is little room for MVNO growth following a price war and consolidation by MNOs

35.France: The launch of Free Mobile, a price innovator, has undermined the market opportunity for no-frills MVNOs

36.Germany: An improving mobile market presents opportunities in some segments despite competition from MNO sub-brands

37.Ireland: The prospects are good for a new entrant, if it can secure the right wholesale deal

38.Italy: A lack of a favourable wholesale deals is limiting opportunities for MVNOs

39.Netherlands: Relatively high prices and a shifting operator environment present opportunities for MVNOs

40.Norway: The recent spectrum auction result may offer MVNOs their best opportunity in Scandinavia, but it is still a weak prospect

41.Poland: Play and the existence of MNO sub-brands make this a difficult market for MVNOs to enter

42.Russia: Conditions are improving for MVNOs, but the market environment remains difficult for new entrants

43.Slovenia: MVNO brands have lacked the flexibility in pricing to withstand aggressive competition from MNO sub-brands

44.Spain: High prices and the willingness of operators to address wholesale opportunities makes Spain a strong market for MVNOs

45.Sweden: This highly competitive four-operator market has little scope for price competition, so innovation is required from potential MVNOs

46.Switzerland: The market is ripe for disruption but the operators retain a strong grip

47.Turkey: Double taxation is still the major barrier to entry for MVNOs

48.UK: Strong MVNO brands have been able to gain sizeable customer bases, aided by established wholesale competition

49.Most Central and Eastern European markets show weak prospects for MVNOs, but there are a few opportunities

50.About the authors and Analysys Mason

51.About the authors

52.About Analysys Mason

53.Research from Analysys Mason

54.Consulting from Analysys Mason

List of figures

Figure 1: Summary of report coverage

Figure 2: MVNO prospects for countries covered in this report

Figure 3: Emerging MVNO business models

Figure 4: Status of the MVNO sector worldwide

Figure 5: MVNO penetration in selected European countries, 3Q 2008–3Q 2013

Figure 6: MVNOs' value propositions by market segment

Figure 7: Breakdown of costs and areas of potential savings for an MVNO

Figure 8: Five emerging MVNO business models

Figure 9: Key features of TETRA and commercial mobile networks

Figure 10: M2M strategies for MNOs and MVNOs

Figure 11: Status of the MVNO sector in Europe

Figure 12: Framework to assess MVNO market outlook

Figure 13a–b: Outlook for the MVNO sector in selected European countries

Figure 14: MVNO prospects for countries covered in this report

Figure 15: Active MVNOs by network host, Austria

Figure 16: Market conditions for MVNOs in Austria

Figure 17: Active MVNOs by network host, Czech Republic

Figure 18: Market conditions for MVNOs in the Czech Republic

Figure 19: Active MVNOs by network host, Denmark

Figure 20: Market conditions for MVNOs in Denmark

Figure 21: Active MVNOs by network host, France

Figure 22: Market conditions for MVNOs in France

Figure 23: Active MVNOs by network host, Germany

Figure 24: Market conditions for MVNOs in Germany

Figure 25: Active MVNOs by network host, Ireland

Figure 26: Market conditions for MVNOs in Ireland

Figure 27: Active MVNOs by network host, Italy

Figure 28: Market conditions for MVNOs in Italy

Figure 29: Active MVNOs by network host, Netherlands

Figure 30: Market conditions for MVNOs in the Netherlands

Figure 31: Active MVNOs by network host, Norway

Figure 32: Market conditions for MVNOs in Norway

Figure 33: Active MVNOs by network host, Poland

Figure 34: Market conditions for MVNOs in Poland

Figure 35: Active MVNOs by network host, Russia

Figure 36: Market conditions for MVNOs in Russia

Figure 37: Active MVNOs by network host, Slovenia

Figure 38: Market conditions for MVNOs in Slovenia

Figure 39: Active MVNOs by network host, Spain

Figure 40: Market conditions for MVNOs in Spain

Figure 41: Active MVNOs by network host, Sweden

Figure 42: Market conditions for MVNOs in Sweden

Figure 43: Active MVNOs by network host, Switzerland

Figure 44: Market conditions for MVNOs in Switzerland

Figure 45: Active MVNOs by network host, Turkey

Figure 46: Market conditions for MVNOs in Turkey

Figure 47: Active MVNOs by network host, UK

Figure 48: Market conditions for MVNOs in UK

Figure 49: Market conditions for MVNOs in selected countries in Central and Eastern Europe



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The MVNO market analysis: status update, emerging opportunities and outlook for Europe

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