The Naked Bartender Prefers His Drinks All Natural

After Grueling Competition, Carlo Romero Wins Hearts of Hostesses Everywhere and Earns the Title of Stirrings Naked Bartender

Jun 25, 2010, 12:01 ET from Stirrings

NEW YORK, June 25 /PRNewswire/ -- Today, Stirrings, the line of all-natural mixers and bar ingredients, has found their man.  After a grueling finalist search all across the country in search for the country's most "naked," all-natural men and an all-out Stirrings Naked Bartender competition yesterday in New York, Stirrings has tapped Carlo Romero of San Diego, CA, as the official Stirrings Naked Bartender, a brand ambassador and official bartender who embraces the brand's simple, fresh lifestyle and will tour the country helping Stirrings consumers serve simply better cocktails in the coming year.

During the Stirrings Naked Bartender competition, which happened yesterday at the Time Warner Center in New York, a panel of no-nonsense judges, including Celia Chen, Founder & Editor of Notes on a Party, and Joaquin Simo, a bartender at the ultra-chic New York City lounge, whittled down the competition. Six Naked Bartender hopefuls were scored on their creative and classic cocktail creation, a judges' challenging Q&A and on-the-spot consumer questions.  But at the end of the day it was Carlo who won over the judges and the hearts of hostesses everywhere.

"We wanted to bring our lifestyle to life and demonstrate that Stirrings' ever-growing portfolio makes it simple to create all-natural, world-class drinks," said Jody Samuels Ike, Senior Brand Manager, Diageo Cocktails.  "The Naked Bartender will be the voice of the brand, spreading the word that better ingredients make better cocktails and that drinking and serving responsibly is simply better."

"I'm extremely excited to tour the country on behalf of Stirrings as the Naked Bartender," said Carlo Romero.  "My lifestyle is all about serving the best natural ingredients so I'm excited to encourage my fans to embrace the all-natural lifestyle as well."

Consumers who miss out on The Naked Bartender event can still participate in all of the all-natural excitement.  Fans can visit Stirrings.com and the Stirrings Facebook page to view recipes, photos and video messages directly from The Naked Bartender.  In fall, 2010, the Naked Bartender also will tour the states, conducting cocktail demos and encouraging consumers to celebrate the all-natural lifestyle with Stirrings.

About Stirrings

Established in Nantucket in 1997, Stirrings is the world leader in premium all-natural Cocktail Mixers, redefining the cocktail experience for every occasion by pairing superior ingredients with the simplest form of cocktail creation.  Using the finest real fruit juice, triple-filtered water and cane sugar, Stirrings creates a diverse collection of super- and ultra-premium Cocktail Mixers, Rimmer® brand cocktail garnishes, Bar Ingredients, Cocktail Sodas, Bar Solutions and All Natural Liqueurs for stylish as well as casual entertaining.  Stirrings products allow anyone to create restaurant-quality, cutting-edge cocktails at home, and give bartenders and professional mixologists a superior palette to work with. Find Stirrings at select gourmet specialty stores and liquor stores, lifestyle emporiums, and fine dining and drinking establishments nationwide or online.  For more information and tips on creating your own cocktail magic, visit www.stirrings.com.

About DIAGEO

Stirrings all-natural, quality products are imported and marketed in the United States by Diageo North America, a subsidiary of Diageo plc. Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Jose Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines. Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands and performance, visit us at http://www.diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

When enjoying this new product, and all its products, Diageo reminds its adult consumers to drink responsibly. As the world's largest spirits, wine and beer company, Diageo is committed to social responsibility and the responsible marketing of its brands. The Diageo Marketing Code is one of the most stringent in the industry. Diageo is a founding member and major supporter of The Century Council, a not-for-profit organization whose programs are designed to combat drunk driving and underage drinking.

Celebrating life, every day, everywhere, responsibly.

Media Contacts:




Jacqueline Muglia

Sari Brecher

Taylor

Diageo

212-714-5795

646-223-2019

jmuglia@taylorpr.com

sari.brecher@diageo.com



STIRRINGS, the STIRRINGS logo and the trade dress of the STIRRINGS bottle are trademarks of Stirrings, LLC.  All rights reserved.  Please drink responsibly.

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