SAN FRANCISCO, May 16, 2013 /PRNewswire/ -- In what could be coined a natural fit, Draftfcb San Francisco has been awarded the creative account for the California arm of The Nature Conservancy, the world's leading conservation organization working to protect the environment.
Three other undisclosed agencies participated in the pitch, which marks the first time the California branch of The Nature Conservancy has enlisted a marketing communications agency partner.
According to Jordan Peavey, director of marketing at The Nature Conservancy, California, "The team at Draftfcb lives and breathes our mission and understands our vision to make our work in California a model for innovative conservation worldwide."
The agency will develop messages that articulate why the work of The Nature Conservancy is critical in California, and then create a compelling and highly differentiating external marketing campaign designed to motivate the Conservancy's target audience to help the organization achieve its mission.
The Conservancy, in partnership with industry, governments and communities, works to create economically and environmentally sustainable solutions for people and nature. Throughout California, The Nature Conservancy is involved in finding solutions for the state's most pressing environmental challenges, which include how we respond to the impacts of climate change; how we ensure safe, reliable water for cities and farms; and how we meet the energy demands of a growing population with renewable sources.
"We are thrilled to have been chosen for this important job. It's a big deal for us as Californians because the stakes are so high for our state," said Dominic Whittles, president of Draftfcb San Francisco. "The Conservancy exists to ensure that people prosper while protecting the lands and waters that sustain all life. Helping them achieve their mission is a huge responsibility, one we take very seriously."
With an equal focus on creativity and accountability, Draftfcb is committed to producing brilliant ideas that change consumer behavior. As a global, fully integrated marketing communications agency operating against a single P&L, Draftfcb provides clients with highly collaborative, channel-neutral thinking that delivers engagement and, most importantly, action. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. The Draftfcb network spans 150 offices in 90 countries and employs nearly 9,000 people. The agency is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com.