The NCAA® Men's Final Four®: Record-Setting Digital Adoption with the Veritix® Ticketing Platform

CLEVELAND, April 30, 2014 /PRNewswire/ -- Veritix® today announced that the 2014 NCAA Men's Final Four set new records for digital adoption, with more than 76,000 fans entering AT&T Stadium for Final Four championship weekend through Flash Seats®, the patented Veritix digital ticketing system.

2014 marks the sixth year that Flash Seats has been used for student ticketing and the second year that the ID-based, digital ticketing system has been used for tickets available to the general public. All tickets purchased on the official NCAA Ticket Exchange were distributed as Flash Seats, assuring that buyers received authentic tickets instantly and conveniently.

In addition, all tickets distributed through the NCAA's Final Four random selection process, the National Association of Basketball Coaches and the NCAA membership were Flash Seats digital tickets. Through this process, over 38,000 fans for the semi-final and championship received their tickets digitally and swiped their electronic IDs at the gate to enter the venue without ever needing to get, print or present a paper ticket.

"Once again, Veritix and Flash Seats have proved to be the best option for fans entering the Final Four," said Josh Logan, Director of Ticketing & Marketing at the NCAA. "With nearly half of the fans in the stadium having Flash Seats tickets, we were impressed with the flexibility and convenience the system offers fans. Flash Seats also ensures that fans who purchased tickets have guaranteed, legitimate tickets, which provides the no-hassle experience we strive to create at every Final Four."

This record-setting achievement is another example of how flexible, customizable and portable the Veritix ticketing platform is. With a fan-first focus, Flash Seats provides the only paperless ticketing system with full transferability of tickets and fast, convenient entry, which all leads to a great experience for the fans.  

"We are pleased to once again partner with the NCAA to provide a great ticketing experience for college basketball fans at another successful Final Four," said Samuel P. Gerace, CEO of Veritix. "Flash Seats is the most fan-friendly digital platform available, and we are thrilled to see that fans were able to seamlessly use the system to experience an exciting night of basketball. We look forward to next year's Final Four in Indianapolis and growing the use of Flash Seats once again."

About Veritix ^®

Veritix® provides the most dynamic paperless ticketing, event marketing, and relationship management applications to artists, professional sports teams, universities, arts organizations, and entertainment venues. Veritix also has the only patent-protected, fully-integrated paperless ticketing platform — Flash Seats® — which has revolutionized the sports and live entertainment industry by enabling paperless venue access while allowing artists, team owners and venue operators to regain control of their secondary market. The Veritix ticketing platform lets clients truly take ownership of their ticketing operations and build better relationships with their customers and fans.

Veritix® currently provides ticketing services to major venues across the U.S., including Quicken Loans Arena (Cleveland), Toyota Center (Houston), Energy Solutions Arena (Salt Lake City), Pepsi Center (Denver), Dick's Sporting Good Park (Denver), and Paramount Theatre (Denver); four National Basketball Association teams, including the Houston Rockets, Denver Nuggets, Utah Jazz and Cleveland Cavaliers; the National Hockey League's Colorado Avalanche; the American Hockey League's Lake Erie Monsters and Houston Aeros; Major League Soccer's Real Salt Lake and Colorado Rapids; Dover Motorsports, Inc. (Dover International Speedway); and Texas A&M University, Boise State University, Duquesne University and University of Texas at Arlington.

About the NCAA

The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academics and athletics opportunities for more than 450,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 54,000 student athletes compete in NCAA championships in Divisions I, II and III sports. Visit www.NCAA.org and www.NCAA.com for more details about the Association, its goals and members and corporate partnerships that help support programs for student-athletes.

Contact: Meagan Manning, 216-978-5641, [email protected]

SOURCE Veritix