The Need for Efficient Application Delivery Will Influence Growth of Platform-as-a-Service in Europe

Increased deployment of mobile platforms will further stimulate demand, finds Frost & Sullivan

Jul 10, 2015, 05:00 ET from Frost & Sullivan

LONDON, July 10, 2015 /PRNewswire/ -- A large number of organisations in Europe that were previously not ready to invest in cloud solutions have started to show tremendous interest in the potential of platform-as-a-service (PaaS). As the economic slump in the region continues, companies are exploring ways to streamline their operations and deliver greater cost-efficiencies. PaaS allows application developers and development houses to control their operating costs by only paying for the computing power/resources they have utilised. It also relieves them from worries of purchasing and setting up the underlying infrastructure to support apps.

New analysis from Frost & Sullivan, Analysis of the European Platform-as-a-service Market (, finds that London attracts the most PaaS customers in Europe as it is a hub for new business ventures. The big vendors offering public PaaS solutions are Amazon Web Services (AWS) Inc. (, Google ( and Microsoft (

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PaaS offers developers across Europe the multi-language support, programming tools, flexibility and scalability they desire as a pay-as-you-go service or monthly subscription programme. Moreover, it makes it possible to deliver application development tools as well as storage, networking and security policies on request at a short notice. These unique abilities have been among the key drivers for the PaaS market.

"As the cloud and mobile industry are seen to be unifying and significantly boosting developer productivity, new opportunities will open up for the European PaaS market," said Frost & Sullivan Information & Communication Technologies Senior Research Analyst Shuba Ramkumar. "Already, the mobile backend support offered by PaaS has been making a difference to adoption rates in various verticals such as retail, airlines and manufacturing."

To sustain customer interest, PaaS vendors across Europe need to address security issues before moving critical applications and sensitive data to public and shared cloud environments.

"PaaS vendors should be willing to undergo certifications, accreditations and review, when necessary," noted Ramkumar. "They must also develop sufficient controls to provide the same or greater level of security than the organisation would have if the cloud was not used."

Further, providers in Europe will have to ensure that standalone PaaS offerings can be monetised. IaaS vendors have been adding capabilities to make their solutions look like PaaS Going forward, PaaS vendors in the region must take a different approach and attract customers by demonstrating the depth and resiliency of their solutions to meet advancing customer needs.

Additionally, successful adoption of PaaS will require organisational changes – developers and the operations team will have to function differently. Overall, changes will have to be made from an organisational, process and methodology standpoint to enable the use of PaaS.

Analysis of the European Platform-as-a-service Market is part of the IT Services ( Growth Partnership Service program. Frost & Sullivan's related studies include: European Infrastructure-as-a-Service Market, 2014 Latin America Cloud Computing Market, Brazilian Companies Investments in ICT, and European Data Centre Services Market. All studies included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.

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Analysis of the European Platform-as-a-service Market

Edyta Grabowska
Corporate Communications – Europe
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SOURCE Frost & Sullivan