The New Face of ideeli

Fastest Growing Online Shopping Community Reveals New Look and Feel

Jun 07, 2010, 12:02 ET from ideeli, Inc.

NEW YORK, June 7 /PRNewswire/ -- ideeli, Inc. (www.ideeli.com), the fastest growing members-only online shopping site in the U.S., revealed today a website redesign that showcases a fresh look and warm editorial voice.  Since earlier this year, the Company has been working closely with creative directors Ronnie Cooke Newhouse and Stephen Wolstenholme of House + Holme Ltd. to create the visual DNA and drive the creative direction for the brand. House + Holme will continue working with ideeli to build a new look and feel that communicates ideeli's fun, engaging and authentic brand personality.  

(Photo:  http://photos.prnewswire.com/prnh/20100607/NY16635 )

(Photo:  http://www.newscom.com/cgi-bin/prnh/20100607/NY16635 )

"It all comes back to the brand, and a strong brand will always resonate with the consumer. With 2.5 million members and growing, ideeli clearly has established that essential brand appeal and momentum," says Cooke Newhouse. "We come from the world of luxury fashion, and our job here is to help ideeli with the visual language to connect them to their online community."  

The redesigned site showcases the "ideel" shopping experience — a warm and welcoming environment that is as exciting to visit as it is simple to navigate.  The new ideeli delivers the perfect balance of "glossy magazine" style and a friendly and approachable editorial voice, all while delivering a strong e-commerce experience.

"One thing we consistently do for our brand partners is translate their individual brand mythology to resonate in ideeli's unique environment," stated Paul Hurley, ideeli CEO and Founder. "We knew House + Holme's creative vision and process would be the perfect fit as we continue to build an emotional connection with our members and a dynamic marketing platform for our partners."

About ideeli

ideeli, Inc is the fastest growing online members-only shopping site in the U.S.  Launched in 2007, the company now has over 2.5 million members who enjoy limited-time sales events featuring products from over 600 brand partners across the categories of apparel, accessories, home, beauty and kids. Each event is designed by ideeli editors to offer an exclusive shopping opportunity with new brands featured each day at up to 80% off.  For more information, please visit www.ideeli.com;  to join, use "newlook" as invitation code.

SOURCE ideeli, Inc.



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