The New Maytag(R) Bravos(R) is a High Efficiency Top Load Laundry Pair That Knocks the Water and Energy Savings of Front Load Laundry on its Back

CHICAGO, April 16 /PRNewswire/ -- According to a recent Harris Interactive survey commissioned by Whirlpool Corporation, the majority of consumers (68 percent) want to live "green," but only if it is convenient to their lifestyle. The same research shows nearly two-thirds of consumers continue to prefer the look and function of top load laundry appliances. Now, consumers can get superior performance and high efficiency most known in front load washers in top loaders – and at a price that meets every budget with the newest generation of the Maytag® Bravos® washer.

Built from the ground up to ensure long lasting performance and durability, every Maytag Bravos washer includes commercial-grade components and a 10-year limited warranty on the motor and the stainless steel wash basket to provide worry free maintenance for years to come.(i)

"When we began to design the newest Maytag Bravos laundry pair, we examined every part and design element of the machines, reduced the complexity and completely rebuilt an assembly line from scratch," said Aaron Lynch, laundry manager for Maytag brand. "The result is what we call 'better built from the ground up.' We've created a brand new laundry pair that's better built to provide performance, high efficiency and dependability in the top-load configuration Americans love."

All Maytag Bravos washers are ENERGY STAR® qualified and use an IntelliFill™ sensor to regulate the amount of water being used, making automatic adjustments based on the size of the load and type of fabric. By using less water, consumers will save money and natural resources while delivering improved cleaning performance. With up to 11 different wash cycles and 18 options, the newest generation of Bravos washers is up for a number of cleaning challenges from sleeping bags to workout clothes. The dryer minimizes the risk of overdrying and shrinking with the IntelliDry® sensor by monitoring the moisture level of clothes as they tumble.

Mechanical, Chemical and Thermal

The Whirlpool® Institute of Fabric Science (WIFS) says three things (mechanical, chemical and thermal action) need to come together for excellent cleaning. The new Bravos washer combines all three for the ultimate cleaning performance.

The Power Wash cycle combines a commercial-grade impeller and stainless steel wash basket to create the best cleaning performance by moving independently of each other, creating more mechanical action and scrubbing for extra clean clothes. The extra cleaning action loosens stains and ground-in dirt while enhanced stain removal utilizes hot water to fight difficult stains such as coffee. A thorough rinse flushes out any remaining detergent or lingering soils.

Automatic detergent and fabric softener dispensers, as well as a gravity-fed bleach dispenser, evenly distribute the additives into the load and different soil level options select the appropriate soil level and wash time for each cycle. Variable temperature settings provide wash and rinse temperature options for a variety of load types. Ensure customized drying performance with the Bravos dryer's multiple temperature controls, which allow consumers to select from a variety of temperature options based on the type of load. Consumers won't need to think twice about their laundry.

In addition to the automatic settings, Bravos washers come equipped with a 4.3 cu. ft. I.E.C. capacity equivalent(ii), which accommodates larger loads, for fewer total loads per week. The dryer's 7.4 cu. ft. capacity provides enough space to easily dry large loads, such as sleeping bags and comforters.

The new Maytag Bravos pair described above will be available in July 2010 at retailers nationwide. The washer (MVWX700W), which comes with a 10-year limited warranty on the motor and stainless steel wash basket from the date of purchase will have an MSRP starting at $699.  The dryer (ME/GDX700XW) will have an MSRP starting at $699. Additional washer models (MVWX500W) will have an MSRP starting at $549. Please visit www.maytag.com for more information.

About Maytag Brand

For more than a century, Maytag brand appliances have been synonymous with dependability and durability. Through the commitment of Whirlpool Corporation, Maytag brand's enduring tradition of quality production and performance continues to thrive. Exceptionally durable, commercial-grade components are found in many Maytag brand appliances – including Maytag® Performance Series front-load and Maytag® Centennial® top-load washers and dryers. Maytag brand is part of the Whirlpool Corporation, the world's leading manufacturer and marketer of major home appliances, with annual sales of approximately $17 billion in 2009, 67,000 employees, and 67 manufacturing and technology research centers around the world. For more information on any Maytag brand appliance, visit http://www.maytag.com.

(i) Motor stator and rotor, basket side walls only. See warranty for details.

(ii) Equivalent volume per I.E.C. international standard 4th edition.

SOURCE Maytag