The New Organic Clothing 'Frugi Crusaders' Have Been Appointed!

Oct 21, 2010, 02:30 ET from Frugi

HELSTON, England, Oct. 21 /PRNewswire/ -- Carefully selected from over 200 applicants, the 12 new crusaders will sit at the 'Frugi Round Table' for the Autumn/Winter season giving the team at Frugi all sorts of feedback and getting involved with one of their favourite brands.

The Cornwall-based company, known for their organic baby clothes and smart breastfeeding clothes, has been operating what they refer to as the Frugi Round Table for nearly three years now, recruiting a new set of crusaders each season. The crusaders get completely involved with the brand, helping to spread the word, reviewing the scrumptious organic boys and girls clothing and providing lots of feedback – all in exchange for some free clothes, a lifelong discount and some Cornish Fudge!

With an active Facebook Page for the public as well and a good following on Twitter, Frugi is rapidly building its own little community, and the Crusaders are at the very heart of this. They help the company bridge the gap from their staff to their customers, with constant dialogue and ideas. A quick look at Frugi's Facebook page shows just how effective this is.

The Frugi marketing team sets the Crusaders various missions throughout the season, from giving feedback on catalogue design to distributing flyers. "The crusaders have come up with all sorts of fun ways to help us spread the Frugi word, and the new recruits are already getting inspired for this season; one of them is planning an assembly at school focused around organic, fair trade clothes, using Frugi as a case study" says Henrietta Copeland, marketing director at Frugi.

The most recent mission for the crusaders is to test the new website which is currently in development, due to launch this November. The new website features a big Planet Frugi section which is all about the brand, with loads of information about where the cotton comes from and ways to get involved with Frugi through the blog, Twitter and so on. It's important to the Frugi Team and to the Cornish-based web developers that they get as much feedback as possible from people who will actually be shopping from the website and visiting it to find out all about the brand behind the children and baby clothing. With all the crusader feedback they hope to make the website as user-friendly and customer focused as possible.

All the newly recruited crusaders are Frugi customers themselves and they are over the moon to be picked.  "I am delighted to have been chosen as one of Frugi's 12 Crusaders for this season. I am looking forward to all the challenges we'll be set and to hopefully enlightening my friends, family and a few others about the wonderful Frugi brand and the benefits of buying 100% organic children's clothing." Says the newly knighted Marie Jackson.

The Frugi Round Table is run almost solely through a secret Facebook Page that only Frugi Crusaders have access to. Here the Crusaders get to know each other, and discuss all things Frugi with the marketing and design team. Recently Denise Van Outen and Marina Fogle have also joined as Frugi's first Celebrity Crusaders, reviewing new clothes and giving feedback on future collections.  This is Denise Van Outen's take on the new Winter Collection, "I absolutely adore the new collection from Frugi. Our daughter Betsy looks so cute in her snowball polka dot trousers. I love the fact some of the fleeces and coats are reversible. Two outfits for the price of one"

These are mums on a mission, completely behind their favourite children's brand and keen to get stuck in to the fun of being a Frugi Crusader!


Organic and ethical clothing company Frugi is 6 years old and based in Cornwall.  Frugi creates two main seasonal collections and two injection ranges each year for Frugi Baby newborn to 2 years young (which includes the Cut4Cloth range of clothes designed to fit over cloth nappies) and Frugi Kids range for 2-8 years cheeky.

The new Frugi Gift Box offers a reusable and recyclable present solution for special little people and mums.  

Images and company logo are available by contacting Emma at

Interviews with Lucy and Kurt Jewson, co-founders and inspiring entrepreneurs, can also be arranged. Frugi can also be followed on their Blog  Twitter (@Frugi) and on Facebook – Frugi Organic cotton clothes.  

Contact :

Lucy Jewson

Emma Vyvyan


Frugi PR

Tel: 01326 572828

Tel: 01326 572828