The New Public Diplomacy Imperative

Aug 07, 2012, 00:10 ET from American Security Project

America's Vital Need to Communicate Strategically

WASHINGTON, Aug. 7, 2012 /PRNewswire-USNewswire/ -- Today, the American Security Project released its report on the strategic necessity for strong American public diplomacy. The New Public Diplomacy Imperative examines many of the issues in contemporary public diplomacy, and recommends best practices for policy makers and public diplomacy practitioners.

This white paper provides insight and guidance to strengthen the effectiveness of American messaging overseas.

Brigadier General Stephen A. Cheney USMC (Ret.), CEO of the American Security Project said: "American strength is defined not only by the power of its military or economy, but by the power of its example, words and diplomacy. Our effectiveness overseas depends on our ability to properly utilize all the tools in our arsenal."

He continued: "Public diplomacy is a vital element of our national security that helps us pursue the best strategies for securing our national interests overseas." 

Matthew Wallin, policy analyst and author of the report said: "America needs to strengthen the quality of its messaging and fortify its narrative with action that is consistent with American goals and ideals. Listening to foreign publics allows us to craft messages and policies that ultimately better achieve our strategic objectives."

He continued: "The strategic need for public diplomacy to better inform the policy making process cannot be underestimated."

Read The New Public Diplomacy Imperative here.


The American Security Project is a non-profit, non-partisan public policy and research organization dedicated to fostering knowledge and understanding of a range of national security issues, promoting debate about the appropriate use of American power, and cultivating strategic responses to 21st century challenges.

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SOURCE American Security Project