The New Taste of Protein: Fruit-Flavored Gummies

CHICAGO, Sept. 10, 2014 /PRNewswire/ -- Nearly 60 percent of Americans¹ are looking to increase their protein intake, however, many don't enjoy the taste of traditional bars or shakes. Now, adults have a fun and convenient new way to get the protein they are seeking - launching today nationwide, RAP™ Protein Gummies are the first protein gummy snack to hit the market.

RAP™ Protein Gummies are a convenient, refreshing alternative to protein bars and shakes, which are often heavy in fat, available in a limited flavor profile, and can be time consuming to make at home. These new gummies are fat free, gluten free and come in three delicious fruit flavors: Strawberry, Mixed Berry and Citrus. A single serving pouch delivers 25-35 poppable gummies and features Whey Protein Isolate, a fast-absorbing, high-quality protein. With 20 grams of protein, each pouch offers the protein equivalent of eating three hard-boiled eggs, helping to keep adults feeling satisfied longer.

"We're excited to launch RAP™ Protein Gummies as a great-tasting and innovative alternative within the protein category," said Michael Sayles, Head of Marketing. "RAP™ is a consumer-driven proposition. We conducted a significant amount of research and designed the product to meet the wants and needs of protein consumers who are tired of traditional bars and shakes." 

RAP™ Protein Gummies are the first of their kind, providing adults with protein in a gummy form, as a snack to be used on-the-go or pre- or post-work-out.  Renowned fitness consultant and celebrity personal trainer, Kacy Duke, is working with RAP™ to help educate those with active lifestyles about optimizing their workouts with added protein. She has been called the "top workout guru" (Allure magazine) and "the best trainer" (New York Magazine) in New York.

"The first 30 minutes after your workout is the most critical window to replenish your body with protein and carbs," said Duke. "I'm excited to share RAP™ Protein Gummies with my clients as a convenient great-tasting way to consume protein and helps promote post-workout muscle recovery."

Pre- and Post-Workout RAP™ Benefits
Before and after strenuous activity like weightlifting, aerobics or cross-training, the body needs an ample supply of glycogen in the muscles to provide energy and rebuild. That's where RAP™ Protein Gummies' 2:1 ratio of carbs to protein comes in, by providing a quick source of energy (carbs) and offering essential nutrients to rebuild muscle (protein).²

The carbs in RAP™ Protein Gummies help replenish glycogen, which serves as a precursor for rebuilding depleted muscles. The fast-absorbing amino acids in the protein are available for protein synthesis to build and maintain lean muscle, help them recover quicker and reduce soreness.

To get the most out of a workout, it's best to power up with protein and carbohydrates 30 minutes before and 30 minutes after the activity, giving the body the appropriate amount of time to digest the nutrients in advance of a workout and replenish the body and muscles after. RAP™ Protein Gummies are available in select grocery, convenience and supplement stores with a suggested retail price of $1.99 - $2.99 per pack. For more information, visit www.RapProteinGummies.com or www.facebook.com/RapProteinGummies.

¹Hartland Group Protein Category Study 2014; ² Role of Protein and Amino Acids in Promoting Lean Mass Accretion 2013

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SOURCE RAP™ Protein Gummies