The New Yorker Launches a New Online Hub for Science and Technology

Apr 02, 2013, 11:00 ET from

NEW YORK, April 2, 2013 /PRNewswire/ -- The New Yorker's new online hub for science and technology coverage and commentary launches today on The hub will feature science and tech content from the magazine, as well as original Web content from Michael Specter, Ken Auletta, John Seabrook, Gareth Cook, Tim Wu, Elizabeth Kolbert, and many others, on a new blog called Elements. Special features on the site include a photo of the day, which will highlight the most fascinating photography in tech and science; the weekly "Object of Interest," which will tell the story behind an important object in the technology or science space, and links to classic New Yorker stories about science and technology. Siemens is the exclusive launch sponsor of the hub and the Elements blog.

Today's posts include Ken Auletta on the next revolution in phones; Michael Specter on whether we should be able to patent genes; Maria Bustillos on Bitcoin and the world economy; Elizabeth Kolbert on what to expect this drought season; and, in our first "Object of Interest" feature, Matt Buchanan on the first "smart-watch."

Visit the science and technology hub here:

Visit the Elements blog here:

About combines the sensibility, voice, and look of The New Yorker with the up-to-the-minute speed of the Internet. With original audio, video, photography, cartoons, and at least a dozen new articles each day, delves deeply into stories and offers timely coverage and analysis of breaking news and cultural events. Traffic to is at an all-time high: the site saw 9.6 million unique visitors in January, 2013, up 111% from the prior year, and thirty-three million page views in January, 2013, up 74% from the prior year. New channels and features added in 2012 include the Political Scene hub, the Health Care hub, the Humor Channel, the Page-Turner blog, a revamped Photo Booth blog, the Daily Cartoon feature, and the new blog from our archives, Double Take.

About Siemens
Siemens Corporation is a U.S. subsidiary of Siemens AG, a global powerhouse in electronics and electrical engineering, operating in the industry, energy, health-care, infrastructure, and cities sectors. For more than a hundred and sixty years, Siemens has built a reputation for leading-edge innovation and the quality of its products, services, and solutions. Siemens in the U.S. reported revenue of around $22 billion and employs approximately sixty thousand people throughout all fifty states and Puerto Rico. For more information on Siemens in the United States, visit