ST. LOUIS, Nov. 10, 2016 /PRNewswire/ -- Created by a woman who has experienced her fair share of uncomfortable underwear, Amy's Undies has launched an Indiegogo campaign to fund an underwear line based off their new Curve Sizing system.
"A Size USA has study has shown over 29% of women have a butt that is proportionally outside the current sizing standards, the same goes for pants, jeans and all other bottoms," says founder Amy Jones. "Not a single manufacturer offers underwear choices to these women. This is a broken system."
The sizing options available through the brand encompass the women unaccounted for by the standard sizing model by taking into account their proportions accurately for the 1st time. Amy's Undies might just be the solution for women who are frustrated by the offerings available in the market today.
The company has plans for jeans, slacks and bathing suits to follow the underwear line.
To learn more about the brand, donate to their Indiegogo campaign and play a part in changing the way the clothing industry views women, please visit www.amysundies.com.
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SOURCE Amy's Undies