The Now Agency Launches Social Distribution Network to Help Brands Scale Content Across 50,000+ Publishers

New performance media offering gives brands an enterprise-grade system for distributing, verifying and measuring content beyond owned social channels

NEW YORK, Sept. 30, 2026 /PRNewswire/ -- The Now Agency, a Reign Maker Group company, today announced the launch of its Social Distribution Network (SDN), a new performance media capability designed to help brands scale high-value content across a network of more than 50,000 third-party publishers.

The premise is simple: brands are producing more content than ever, but even great content can struggle to travel beyond the audiences brands already reach.

The launch comes as the mechanics of social discovery continue to shift. While reach was once heavily tied to the size of a brand or influencer's follower base, today platforms increasingly distribute individual pieces of content based on interest signals including watch time, engagement, discussion and sharing. As a result, brands are competing for attention not only through the content they create, but through how effectively that content is distributed through social media algorithms.

The Social Distribution Network is designed to change that. Brands provide priority content - from podcasts and interviews to livestreams, YouTube programming and other long-form assets - and approved verified publishers across the network turn that content into social-native clips and distribute them through their own channels. The result is more opportunities for a single piece of content to find relevant audiences across social platforms.

"Great content alone is no longer enough to win on social media," said Gabe Feldman, Co-Founder and Managing Partner of The Now Agency. "Brands need to think just as critically about how that content is engineered to break through the discovery mechanisms that determine its reach, and how distribution can scale that reach beyond a brand's owned channels."

The platform gives brands access to vetted publishers across demographics, geographies and verticals including entertainment, lifestyle, sports and culture, with built-in brand-suitability controls, audience validation and ongoing monitoring. It also centralizes the distribution process, from publisher briefing and approvals to fraud protection, payments, reporting and measurement.

The model is particularly suited to podcasts, livestreams, interviews and long-form video, where a single asset can generate multiple social-native moments. By distributing those clips across relevant publisher communities and optimizing based on verified performance, brands can extend the reach and lifespan of content they have already invested in creating.

"The opportunity isn't simply to produce more content," added Jonathan Chanti, Co-Founder of The Now. "It's to build a system that gives every strong piece of content more chances to find its audience. Social distribution should be treated as infrastructure, not an afterthought."

For more information, visit https://www.thenow.agency/.

About The Now Agency
The Now Agency is a creator-led, social media-native agency built to help brands succeed in the modern media landscape. Co-founded by Gabe Feldman and Jonathan Chanti, the agency partners with brands to design social strategies, build content and distribution systems, and activate creators and talent to drive business impact and long-term brand equity.

Contact:
Tiffany Cummins
Talent Resources
925-212-4200
[email protected] 

SOURCE The Now Agency