LONDON and NEW YORK, November 5, 2013 /PRNewswire/ --
Roth Associates and The Observatory International, specialist client/agency management consultancies, have announced they are merging to form Roth Observatory International. Having worked closely together since 2007, the merger is a strategic step to provide a unified global offering across both businesses' key markets in North America, Europe, Africa and Asia.
With offices in New York, Los Angeles, London, Edinburgh, Hamburg, Warsaw, Zurich, Johannesburg, Singapore and Tokyo, Roth Observatory International will offer:
- Search and Selection
- Relationship Management
The merger will consolidate the businesses under the name Roth Observatory International and will operate globally using the same methodologies, data and intellectual property. Roth Observatory International will continue to provide the same best in class consulting on a local, regional and global basis.
The newly formed consultancy will build on the strength of The Observatory International brand across Europe, Africa and Asia, and the Roth Associates brand in North America. Roth Associates was founded in the United States in 1987 and has been a recognized leader in agency search and selection, compensation, and relationship consulting. The Observatory International was founded in 2007 and has rapidly become a leader in these practice areas in the UK, Europe, Africa and Asia.
While Roth Observatory International will have a single back office function, each office will remain responsible for growth in its home market, ensuring each excels within their own territories, while working together cohesively as a global business for a range of global clients. Each office will participate in its organizations' Global Agency Compensation Council and Global Digital Council, which share Global best practices, data and insights to inform consulting engagements worldwide.
Roth Observatory International has over 85 of the top Fortune 400 among its clients and shares a number of brands throughout different regions, including BMW and MINI across Europe, Africa, APAC, and North America, and Danone in Europe and APAC. Both companies provide consulting for other blue chip Global companies such as Samsung, Boeing, Toyota, Honda, and Coca-Cola.
Stuart Pocock, Managing Partner, Roth Observatory International (formally Managing Partner of The Observatory International), said: "Quite simply, by formally merging the two Companies, we've consolidated the best learnings and extensive industry data from both our businesses, giving our clients the optimum opportunity to get more from their marketing resources. We believe that by launching a single global brand operating on a single unified business platform across our ten offices, we confirm our position as the strongest possible network for global clients."
Dick Roth, Managing Partner, President North America, Roth Observatory International (formally Founder and President, Roth Associates) added: "Working as partners for the last six years has shown us the great work we can achieve together. More and more we are involved in Global solutions from the top down as well as the global application of regional solutions. We have been practicing this for years as a joint venture and now we are merging to solidify the responses we can provide by being completely unified."
About Roth Observatory International:
Roth Observatory International helps Marketing and Procurement professionals maximize their marketing resources. Solutions can be delivered at any stage of the client/agency relationship lifecycle and fall into four key areas: Search and Selection, Compensation, Relationship Management and Training
Roth Observatory International currently has ten offices in eight countries serving clients such as Boeing, BMW, MINI, SABMiller, Target and Vonage. More can be found at http://www.rothobservatory.com
SOURCE Roth Observatory International