WASHINGTON, Feb. 23, 2012 /PRNewswire/ -- The Online Trust Alliance (OTA) today announced its support of a newly-released "Consumer Privacy Bill of Rights," issued by the White House and part of a comprehensive blueprint aimed at improving consumers' privacy protections and ensuring the Internet remains an engine for innovation and economic growth. The online privacy push comes at a time when major Internet players have come under fire for tracking consumers' activity on the Internet.
According to the White House, the blueprint will guide efforts to give users more control over how their personal information is used on the Internet and to help businesses maintain consumer trust and grow in the rapidly-changing digital environment. In addition, leading Internet companies and online advertising networks announced commitment to act on Do Not Track technology in most major web browsers to make it easier for users to control online tracking. Such companies as Google, Yahoo!, Microsoft, and AOL, which comprise nearly 90 percent of online behavioral advertisements, have agreed to comply when consumers choose to control online tracking, according to the statement from the White House.
OTA is a long-time advocate of online consumer controls and privacy and was invited by the White House to contribute to the Privacy Bill of Rights. The organization looks forward to a continued dialogue helping to ensure consumers have control in the collection, use and sharing of their data.
"Trust and confidence are the foundation of the digital economy and OTA applauds the White House's commitment to online privacy and the calls for greater transparency, security, control and accountability," said Craig Spiezle, executive director and president, Online Trust Alliance. "The multi stakeholder process is to be commended, highlighting the importance of consumer protection while promoting innovation and the vitality of commerce. We see this as a major step forward in promoting consumer controls online."
White House Bill of Right: http://www.whitehouse.gov/sites/default/files/email-files/privacy_white_paper.pdf
About The Online Trust Alliance (OTA)
OTA's mission is to develop and advocate best practices, public policy and self-regulation to mitigate emerging privacy, identity and security threats to online services, brands, government, organizations and consumers. By enhancing online trust and confidence, we can realize the potential of the internet, promote innovation, and protect the vitality of commerce. More information can be found at: https://www.otalliance.org/.
SOURCE The Online Trust Alliance (OTA)